Total Credits: 1 including 1 Advance Credits
QRCA is excited to partner with RIVA on three 60-minute webinars led by Jo Ann Hairston that will help qualitative professionals level up their skills. These webinars will improve attendees' guides, help quallies go deeper to get better information from respondents, and enhance the way focus groups are run. Join us for the first webinar in this 3 part series! Click here to register for all three at the best rate - BUNDLE
Cost for all three: $125 for members/$200 for non-members || Cost for individual webinars: $50 for members/$75 for non-members
Originally offered October 21, 2022 — Secrets to Writing Effective Moderator Guides
What makes a good moderator guide? There are many types of guides moderators use from a fully written out guide with sections and time allotted for each to questions written on index cards. This session we will be discussing the following related to Secrets to Writing an Effective Moderator's Guides from RIVAs perspective.
· What makes a good guide?
· How important is format in a guide?
· What are the ten elements that should be in every guide?
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RIVA/QRCA Secrets to Effective Moderator Guides Presentation handout
(3.60 MB)
PDF of the presentation slides |
Available after Purchase | ||
| Non Directive Questions Handout (0.17 MB) | Available after Purchase | ||
Jo Ann Hairston, Master Moderator and Master Trainer, has been part of RIVA Market Research & Training Institute since its inception in June 1981. She became the owner of RIVA in 2021, upon the passing of its founder, Naomi Henderson.
Jo Ann serves as a Master Moderator providing qualitative research services via focus groups and in-depth interviews with consumers about products, services, and ideas. Since 1981, Jo Ann has conducted more than 3,200 focus groups and in-depth interviews with nearly 30,000 individuals from ages seven to 90 across all walks of life.
In addition to serving as Master Moderator, Jo Ann is also a Master Trainer and a co- founder of the RIVA Training Institute. She has written curriculum and trained many of the more than 6,000 students that have taken classes.
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