Total Credits: 1 Advance Credits
The possibilities for AI-based tools and process improvements in our profession are nearly endless. Yet so far, most of the product development has been focused on text analytics, data collection, and reporting—all great areas for sure—but there is sooooo much more! In this talk we’ll dive into what could be next. How can researchers use AI not just to save time (money), but to make money?
In this session, Kathryn Korostoff will share her firsthand experience of developing a custom AI product in less than 60 days, demonstrating how achievable it really is—if you are aware of some important product development strategies.
Join Kathryn as she shares her journey of transforming a concept for an AI training tool for moderators into a functioning product within a tight timeframe.
During this presentation, attendees will:
Kathryn’s journey is a testament to the fact that you don’t need to be a software developer to innovate with AI. If she can do it, so can you! This session will empower Market Research & Insights professionals to embrace AI and view it as an opportunity rather than a threat.
Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 6 expert instructors and 150+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at KKorostoff@ResearchRockstar.com. And be sure to check out her video podcast on market research methodology and career trends. Contact Information: KKorostoff@ResearchRockstar.com 508.691.6004 ext 705 www.ResearchRockstar.com @ResearchRocks
Link to the video podcasts: https://podcasts.apple.com/us/podcast/conversations-for-research-rockstars/id1252409521