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Celebrating Lloyd J. Harris, a pioneering Black researcher

Total Credits: .5 Advance Credits

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Shannon Danzy |  J. Robert Harris |  Diane Harris Bureman
30 minutes
Audio and Video



Lloyd J. Harris Memorial Scholarship Announcement
Join the QRCA in celebrating the launch of the Lloyd J. Harris Memorial Scholarship Fund, an initiative that will make it possible for QRCA talent to receive formal moderation training at either the RIVA Market Research & Training Institute or The Burke Institute.
Lloyd’s brother, J.R Harris, and family friend, Diane (Harris) Bureman will regale attendees with tales about Lloyd fun and serious including his legacy as a pioneer in African American and LGBT market research.
With this session and initiative, QRCA tells the story of an accomplished Black researcher and entrepreneur in an industry where such stories are not often told or heard. And we honor Lloyd’s exuberance for the qualitative research craft and helping others become better researchers by eliminating the funding barrier for QRCA members early in their career or transition.
The Lloyd J. Harris Memorial Scholarship Fund is sponsored by The Burke Institute and The RIVA Market Research & Training Institute.


Shannon Danzy's Profile

Shannon Danzy Related seminars and products

Director, Research & Strategy


Shannon Danzy leads research, insights and strategy at RALLY, an issues-driven communications firm. Since working on her first ad campaign for AT&T, Shannon’s been obsessed with reading culture and helping companies connect to it. A strategist for life, Shannon’s experience includes her own insights consultancy, head of custom research and insights for the U.S. office of MediaCom, a global media communications agency, and the Partnership for a Drug-Free America.

A graduate of Dartmouth College, Shannon is a member of EPIC, Insights Association, QRCA and APG. She champions diversity and inclusion in the research and insights industry as Chair of the QRCA’s Inclusive Culture Committee, a member of Insights Association’s IDEA (Inclusion, Diversity, Equity and Access) Council and through speaking engagements.

J. Robert Harris's Profile

J. Robert Harris Related seminars and products


JRH Marketing Services, Inc.

J. Robert “J.R.” Harris, is President of JRH Marketing Services. Established in 1975, it is the oldest and most experienced marketing and research consulting firm in the United States. J.R. has over 50 years of diverse marketing and research experience, including media, packaged goods, international, and ethnic marketing and research assignments from major corporations, agencies, organizations, and government ministries. He holds a degree in Psychology from the City University of New York, has studied Spanish and French at New York University and the Berlitz School of Languages, and has taught a course in Market Research at NYU.

Harris is an experienced qualitative research consultant and has moderated more than 4,500 focus groups. He has worked extensively in social marketing, having implemented numerous consulting assignments both domestically and internationally in the areas of nutrition, anti-smoking, the environment, substance abuse, public health, family planning, and others.

A proud Founding Member and past President of the Qualitative Research Consultants Association (QRCA), he also chaired the organization’s Professionalism Committee for 20 years and has been awarded the organization’s Presidents Award for distinguished service.

Mr. Harris has written a number of articles for marketing and research industry publications and has been a popular speaker at industry conventions worldwide. He is an elected member of the Market Research Council, a past Chairman of the Research Industry Coalition, and in 2016 he was elected to the Market Research Hall of Fame.

When not providing insights for his clients, you might be able to find him alone in some of the most remote wilderness areas on the planet. He describes these exploits in his best-selling memoir, “Way Out There: Adventures of a Wilderness Trekker.” J.R. is also on the board of directors for the prestigious Explorers Club, and is chair of the organization’s Diversity, Equity and Inclusion (DEI) Committee.

Diane Harris Bureman's Profile

Diane Harris Bureman Related seminars and products

Diane Harris began her career with Procter & Gamble in their Market Research Department and managed all of the company’s qualitative research. After eleven years with P&G, Diane founded D. M. Harris Associates and has conducted over 4000 focus groups, along with many other forms of qualitative research for some of the world's top corporations. Served as a QRCA board director from 2001-2005 and as Vice President and President of the QRCA Board and Historian of the Association and served on numerous committees. She originated the First Timers/Ambassadors program after the first Montreal conference and conceived the Maryanne Pflug Spirit Award to keep Maryanne’s spirit alive after the tragic death of her lifelong friend from their days at P&G. J.R., Lloyd and Diane (the Harris Family) collaborated to create a historical review of QRCA that was a major conference presentation for the 20th Anniversary of QRCA in 2003 and at the 2006 Conference Night Flight they designed and hosted a rousing Competition between Chapters in a Game-Show format. After decades of working in Market Research Diane is utilizing all her quallie skills as a multi-million dollar producing Realtor in Pittsburgh, PA.

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