Total Credits: 1 Advance Credits
This 1-hour lunch and learn session is focused on helping quallies give their individual and company brand a makeover to become more competitive in today's rapidly evolving marketplace. This session is led by Susan Casserly Griffin, founder and principal of Griffin + Skeggs Collaborative, a marketing strategy, branding and communication design consultancy. She specializes in helping B2B services companies master the “dark arts” of marketing in rapidly evolving business environments. Susan is also on the Board of Greenbook and several Arts Organizations. She'll be sharing tips and tricks to help you stand out in a crowded market just when prospects are in buying mode.
Susan Casserly Griffin is founder and principal of Griffin + Skeggs Collaborative, a marketing strategy, branding and communication design consultancy. She specializes in helping B2B services companies master the “dark arts” of marketing in rapidly evolving business environments. Prior to founding Griffin + Skeggs, Ms Griffin served for nine years as CMO for market research agency BrainJuicer (now System1 Group). Her earlier experience included sales and marketing roles at Global Market Insite (GMI), now Lightspeed, Material ConneXion, Aberdeen Group, Voyager and administrative roles at the American Stock Exchange. A passionate supporter of the arts, particularly development of new talent and the business end of theatre, Ms Griffin is also a founder/principal in Wayward Creatives Entertainment, a marketing consultancy and producing company incubating new works in the theatre arts.
She is the co-producer of StoryConversations.blog, a podcast about putting stories to work, and she proudly serves on the board of GreenBook, and several arts organizations.
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