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Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4
Category:
Consulting |  Research Design
Speaker(s):
David Evans, Ph.D.
Duration:
30 Minutes
Format:
Audio and Video
Original Program Date:
Feb 01, 2021
Short Description:
Due to cognitive biases, a frictionless user experience might have less impact on brand perceptions than we want to admit. The teachings of Nobel prize winner and founder of behavioral economics, Daniel Kahneman, tell us that designing for brand memories is very different than designing for user experience. This talk is about how to be delightfully indelible even with the ever-present risk of being frictionlessly forgettable. See how Microsoft tested these assumptions with telemetry and data science, showing that there is a 14X greater ROI for creating peak moments than eliminating pit moments from brand memories.
Price:
$25.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   3
Category:
Business Practices
Speaker(s):
Janet Standen
Duration:
1 Hour 27 Minutes
Format:
Audio and Video
Original Program Date:
Oct 07, 2022
Short Description:
Hear first hand what it's like as a UX/CX Researcher inside a range of different companies - their structure, their philosophies, their attitudes, their preferred methods, how quant and qual work in harmony/or not, and more.
Price:
$0.00 - Non-Member Price

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