Total Credits: 1 Advance Credits
- Average Rating:
- 5
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Tom Rich
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Original Program Date:
- Sep 10, 2025
- Short Description:
- Concepts are an indispensable research tool, allowing us to communicate the essence of a product or service to consumers. Clear, well-crafted concepts help participants engage meaningfully and generate reliable findings, while poorly constructed concepts risk confusion and wasted learning. When concepts are central to a market research study, it’s critical to get them right.
- Price:
- $25.00 - Non-Member Price