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Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Tom Rich
- Duration:
- 1 Hour
- Short Description:
- Concepts are an indispensable research tool, allowing us to communicate the essence of a product or service to consumers. Clear, well-crafted concepts help participants engage meaningfully and generate reliable findings, while poorly constructed concepts risk confusion and wasted learning. When concepts are central to a market research study, it’s critical to get them right.
- Price:
- $0.00 - Non-Member Price
- Date:
-
Wed, Sep 10, 2025 - 11:00 AM to 12:00 PM CDT