
Total Credits: 0 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Project Management
- Speaker(s):
- Jim Berling
- Duration:
- 6 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Dec 02, 2024
- Short Description:
- In this short interview with Zack Mullen, we delve into how a leading qualitative research department is integrating AI with their research partners. Learn about the cutting-edge AI techniques currently being tested and how they could transform the industry in the coming year. Perfect for qualitative research professionals looking to stay ahead of the curve.
- Price:
- $0.00 - Non-Member Price

Total Credits: 0 Advance Credits
- Average Rating:
- 1
- Categories:
- Project Management
- Speaker(s):
- Jim Berling
- Duration:
- 5 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Oct 07, 2024
- Short Description:
- This video will highlight the importance of a well-written screener that is both tightly outlined and clear, so the right people are recruited for a focus group. Tips will include how to write a good screener, what to consider when writing screener questions and including important questions to ensure you have the right people in your next focus group.
- Price:
- $0.00 - Non-Member Price

- Average Rating:
- Not yet rated
- Categories:
- Project Management | Communication
- Speaker(s):
- Jim Berling
- Duration:
- 5 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Aug 05, 2024
- Short Description:
- This video will explore what happens with an internal team or even a team of qualitative partners to launch a qualitative research project with some of the important must-do’s with all the team members from project manager to moderator partners. This will also explore key potential communication issues and tips/tricks on how to get everything together for a successful product launch, so team members are on the same page with expectations and next steps.
- Price:
- $0.00 - Non-Member Price

- Average Rating:
- 1
- Categories:
- Consulting | Communication
- Speaker(s):
- Jim Berling
- Duration:
- 6 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jun 05, 2024
- Short Description:
- What’s all the latest buzz about hybrid approaches to research? By combining qualitative and quantitative research we are blending the best of both worlds. It’s a dynamic approach that allows us to uncover insights that are both statistically robust and emotionally resonant—a true win-win. In this video, Kendall will share a few of her secret ingredients for leveraging hybrid-based research approaches.
- Price:
- $0.00 - Non-Member Price

- Average Rating:
- 2
- Categories:
- Consulting | Communication
- Speaker(s):
- Jim Berling
- Duration:
- 4 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Apr 03, 2024
- Short Description:
- Communication with our client-side partners is the key to success for any project. But what do our partners expect and want from us as QRC’s. Watch our latest video short where Laura Taylor shares her top 10 list of tips from the trenches based on her experiences over the last 20+ years leading client-side insights departments.
- Price:
- $0.00 - Non-Member Price

Total Credits: 0 Advance Credits
- Average Rating:
- 6
- Categories:
- Consulting
- Speaker(s):
- Jim Berling
- Duration:
- 2 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 15, 2024
- Short Description:
- Becoming a great moderator starts with understanding the needs of your stakeholders and learning how they will use this information to make more informed decisions. We need to moderate and gather information from our stakeholders, our research participants, and then help guide them on how to leverage the insights we uncovered to support their business decisions. Let’s become that go to consultant and business partner not just an order taker!
- Price:
- $0.00 - Non-Member Price