Skip to main content

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Analysis & Reporting |  Consulting |  Research Design
Lisa Strick
59 minutes
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
Through this session you will learn how human experience research became the driver of successful new product ideation. We will focus on how we captured and shared the findings from low-budget primary and secondary research to help the client team better empathize with the humans (and their pets) who will be using their products. We will share how we leveraged the insights captured to bring the client team closer to the human truth; and, how we illuminated consumer stories to create custom brainstorming techniques that inspired breakthrough ideas.
$50.00 - Non-Member Price

Please wait ...

Back to Top