Total Credits:
1 Advance Credits
- Average Rating:
-
Not yet rated
- Categories:
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Moderating/Facilitation |
Research Design
- Speaker(s):
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Carol Kauder
- Duration:
- 2 Hours
- Location:
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Denver, Colorado
- Short Description:
- Into the Wild: Cultivating the Hidden Power of Intercepts
Intercepts are an underappreciated methodology, often relegated to junior staff. With a skilled moderator at the helm, insights magic can happen through these chance encounters. This presentation reframes intercepts as a superpower: quick and cost-effective research in its rawest form. As research trends are shifting to favor digital solutions, intercepts remain an irreplaceable means of gathering on-the-ground insights.
Early in my research years when I worked for agencies, intercepts were something everyone tried to get out of: an unwanted task dumped on the rookies. As an independent QRC I’ve come to appreciate the hidden power of intercepts and recognize how the spontaneity can enable profound insights. Along the way I’ve learned to identify when a client’s objectives are ripe for intercepts, as well as when the magic has its limitations.
- Price:
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$10.00
- Non-Member Price
- Date:
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Fri, Aug 23, 2024 - 11:30am to 01:30pm MDT
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