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Live Event

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Categories:
Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism
Duration:
2 Hours 30 Minutes
Location:
King of Prussia, Pennsylvania
Short Description:
We'll be meeting again to celebrate the end of the year at Seasons 52 for lunch, drinks and conversation. We also plan to tee up some discussion questions, and leave time for socializing.
Base Price:
$55.00
Price with Discount:
$0.00
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Webinar

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Categories:
Business Practices |  Consulting |  Moderating/Facilitation
Duration:
1 Hour
Short Description:
Join us for a unique combined event with the Chicago and Missouri Chapters! Come to share ideas, network, and celebrate the upcoming holidays during our last chapter meeting of the year. Don your favorite holiday sweater or blinking lights, grab your glogg or hot chocolate, and let's combine the work with some fun!
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$0.00
Price with Discount:
$0.00
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Webinar

Total Credits: 1 Advance Credits

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Not yet rated
Categories:
Moderating/Facilitation |  Professionalism
Duration:
1 Hour
Short Description:
What you need to explore to yield information about the drivers and motivations that influence consumer behaviors? Create questions designed to capture the language of the consumer or target population. Are you getting the actual voice of the consumer or yes/no answers? This webinar will help you create a structure to your guide that goes beyond the obvious, top-of-mind answers into the thoughtful “I never thought about this topic in this way before” responses? What are the best kinds of questions that evoke that?
Base Price:
$75.00
Price with Discount:
$0.00
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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Professionalism
Duration:
1 Hour
Short Description:
What is the purpose of your follow-up questions? Are you truly interested in what the respondent is telling you or are you merely confirming your hypothesis about the meaning of their answer? Learn about this and other traps that intervene with asking the most useful follow-up questions. What are the origins of RIVA’s saying “probe till you puke?” And more about what’s so bad about asking someone ‘why’ they said or did something?
Base Price:
$75.00
Price with Discount:
$0.00
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Webinar

Average Rating:
Not yet rated
Categories:
Communication |  Consulting
Duration:
1 Hour
Short Description:
Mark you calendars for the first Qually Talk of 2024! This will be a fun, informal discussion about making the most of your conference experience. Open to both QRCA Annual Conference first-timers and seasoned veterans, this free event will provide a great opportunity to make connections with fellow attendees, share stories about past conferences, and learn what to expect in Denver.
Base Price:
$0.00
Price with Discount:
$0.00
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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Communication |  Moderating/Facilitation
Duration:
1 Hour
Short Description:
As we head into the 2024 U.S. presidential election, political research will be front and center, with qualitative research playing a key role in uncovering the “why” behind voters’ views on candidates and issues.   In this Qcast, we’ll take a look under the hood of political focus groups with Rich Thau, moderator of the Swing Voter Project. We’ll see and hear from Rich about how he conducts and reports on his monthly focus groups with swing voters. He’ll discuss tips and learnings from his years of moderating these focus groups, including how he maintains his cool when discussing highly emotional topics.   For qualitative researchers, the Swing Voter Project is a rare opportunity to watch a colleague conduct focus groups. Attendees will come away with a greater understanding of the process and learnings that can be applied to other types of research.  
Base Price:
$25.00
Price with Discount:
$0.00
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Webinar

Total Credits: 1 Advance Credits

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Categories:
Business Practices
Duration:
1 Hour
Short Description:
In this hands-on session, we’ll learn tangible ways to keep you on track for hitting your goals next year. Change expert and consultant Ed Pike will facilitate this session, sharing exercises and strategies she has developed for her recently-published planner to stay focused on and aligned with your goals.
Base Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4
Categories:
Consulting |  Research Design
Duration:
30 Minutes
Format:
Audio and Video
Short Description:
Due to cognitive biases, a frictionless user experience might have less impact on brand perceptions than we want to admit. The teachings of Nobel prize winner and founder of behavioral economics, Daniel Kahneman, tell us that designing for brand memories is very different than designing for user experience. This talk is about how to be delightfully indelible even with the ever-present risk of being frictionlessly forgettable. See how Microsoft tested these assumptions with telemetry and data science, showing that there is a 14X greater ROI for creating peak moments than eliminating pit moments from brand memories.
Base Price:
$25.00
Price with Discount:
$0.00
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On Demand

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
User experience (UX) research continues to grow by leaps and bounds. And there’s no big mystery about how to do it; your qualitative research skills not only translate brilliantly to UX research, qualitative researchers in fact bring something to the table that traditional UX researchers don’t. This presentation will explore the basics of UX research, and provide some practical insight and guidance to those who are thinking about adding UX to their résumé or practice. 
Base Price:
$0.00
Price with Discount:
$0.00
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On Demand

Average Rating:
Not yet rated
Duration:
1 Hour
Format:
Audio and Video
Short Description:
The Internet has disrupted the marketing funnel. It’s no longer a straight line – that marketers draw and lead – from brand awareness to purchase. Today it is more of a jigsaw puzzle, with varied touchpoints and messaging that can impact an ultimate purchase. Customer journey maps are shedding light on the real customer path – the behaviors, attitudes, delight and pain points that customers encounter on their way to a product, category or experience – and inspiring a more nuanced marketing and product development path.
Base Price:
$0.00
Price with Discount:
$0.00
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