What’s all the latest buzz about hybrid approaches to research? By combining qualitative and quantitative research we are blending the best of both worlds. It’s a dynamic approach that allows us to uncover insights that are both statistically robust and emotionally resonant—a true win-win. In this video, Kendall will share a few of her secret ingredients for leveraging hybrid-based research approaches.
It’s been said that the pandemic has not been so much a disruption, but rather an acceleration of things that were already on their way somewhere new. While that may not be completely true of everything, certainly the technology we use, the way we shop, order food, and engage with brands shifted drastically in just a few weeks. To help brands win in this new landscape, we need to recognize the ways in which the marketing funnel has shifted – and the implications of that on who, how, and when we research. Customer Experience (CX) is built around the usefulness, usability, and enjoyment people have engaging with products and brands, yet the playbook has changed significantly in how consumers gauge these three components.
During qualitative interviews, moderators create their own unique introductions that help them start building a connection with their respondents. Those first few minutes set the tone for the entire interview or focus group and are great guidelines for how you want people to engage during the qualitative interview. The video that follows helps provide a few tips to consider for creating your own introduction that matches your style and goals.
Virtual reality technology is rapidly being developed and is attracting enormous amounts of funding. This technology will certainly affect the worlds of entertainment, news, gaming, health care, business, research and other areas in a profound way.
The second in our series for the QRCA UX SIG. This will be a 75-minute interview including time for Q&A and discussion. Andy Warr - "The Inside Story: Building a Research Team from Scratch at Instagram and Airtable" You can register here for free as a QRCA member!
QRCA member Maria Virobik presented “Designing reports that engages – not overwhelms – the senses,” on June 9, 2023. Maria, who is the Principal at ResearchScribe, provides analysis and writing services for many QRCA members.
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