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SESSION 3 - How to Write a Report in 2 Days: Streamlining Note-Taking, Analysis, and Report-Writing

Total Credits: 1.5 Advance Credits

Average Rating:
Analysis & Reporting
Dean Stephens
1 Hour 30 Minutes
Audio and Video



Session 3 

  • Demonstration of getting from pre-analysis notes to final written pages 
  • Writing thought-provoking headlines  
  • Demonstrate “Big Box” ideas and when to use them 
  • Demonstrate where, how, and when to use supporting quotes – and when not to use quotes 
  • Implications vs. recommendations and where, how, and when to write them 
  • Demonstrate how “Executive Summaries” or “Topline Research Findings” can write themselves 
  • Q&A and ideate on ways to improve 



Dean Stephens's Profile

Dean Stephens Related Seminars and Products

Moderator, Researcher, Strategist, Founder

Happy Talk Research, LLC

Dean has always been naturally inquisitive about human behavior.  People truly fascinate him and he believes understanding ourselves, our behaviors, and the motivations behind our behaviors is the best way to understand the world around us.  He’s been on a life-long quest to uncover and explore the 'whys' behind what, when, and how we do the things we do.

In college, he earned his degree in Humanities – the study of what makes us human.  After college, he started a 10-year career in advertising mostly because he was intrigued by how brand and product communications and iconography persuasively influence human behaviors.  Next, his career in advertising led him ultimately to qualitative market research.  In the end, Dean is doing something that he loves – he gets to talk to people in an effort to understand who we are and why we behave the way we do.

Dean has been a QRCA member since 2010 and is the founder and lead researcher of his company Happy Talk Research, LLC. (To learn the inspiration behind the company name, check out the website at