Total Credits: 1 including 1 Advance Credits
QRCA is excited to partner with RIVA on three 60-minute webinars led by Jo Ann Hairston that will help qualitative professionals level up their skills. These webinars will improve attendees' guides, help quallies go deeper to get better information from respondents, and enhance the way focus groups are run. Join us for the final webinar in this 3 part series! Click here to register for all three at the best rate - BUNDLE
Cost for all three: $125 for members/$200 for non-members || Cost for individual webinars: $50 for members/$75 for non-members
February 3 at 11 am ET — Managing Group Dynamics
This webinar will focus on best practices regarding how to start a focus group, and how to maintain control once the group has started. This webinar will cover.
· The secret to “icebreakers” and building rapport quickly
· Managing thought leaders
· Inviting shy respondents to participate
· Breaking rapport and closing the group
| Managing Group Dynamics Slide Handout (873.7 KB) | Available after Purchase | ||
Jo Ann Hairston, Master Moderator and Master Trainer, has been part of RIVA Market Research & Training Institute since its inception in June 1981. She became the owner of RIVA in 2021, upon the passing of its founder, Naomi Henderson.
Jo Ann serves as a Master Moderator providing qualitative research services via focus groups and in-depth interviews with consumers about products, services, and ideas. Since 1981, Jo Ann has conducted more than 3,200 focus groups and in-depth interviews with nearly 30,000 individuals from ages seven to 90 across all walks of life.
In addition to serving as Master Moderator, Jo Ann is also a Master Trainer and a co- founder of the RIVA Training Institute. She has written curriculum and trained many of the more than 6,000 students that have taken classes.
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