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Connecting to Qualitative Research: How to Incorporate into Our Work 2023

Total Credits: 1.5 Advance Credits

Average Rating:
Lisa Horwich
90 Minutes
Audio and Video



This session will focus on the following:
  • Respondent Privacy and Our Responsibilities               
  • Practical Tips Qualitative Professionals Can Do
  • Transparency for Studies = What Upfront Info We Owe
  • Understanding what Facilities Do and Don’t Do with Respondent Info
  • Understanding of how to use info as a qualitative professional (e.g. Password Protected on Remote Server)
  • Role/Liability for Qualitative Professionals vs. Facility vs. Other
  • Tips and Tricks for Personal Privacy
  • AI - What is a qualitative professional's responsibility with respect to tools like ChatGPT?



Lisa Horwich's Profile

Lisa Horwich Related seminars and products

Managing Partner

Pallas Research Associates

Lisa Horwich is the founder of Pallas Research Associates, based in Seattle, Washington. Pallas focuses on B2B research primarily for the tech and manufacturing industries. Lisa started her research career as a quant researcher but found she really enjoys talking to people rather than crunching numbers. Prior to her career in market research, Lisa spent time in software development as well as ERP system integration. She currently co-chairs the B2B SIG for QRCA and is the past president of the Puget Sound Research Forum. Lisa has spoken widely on technology topics and has been published in Research World and Greenbook. In her spare time, she practices martial arts, is a voracious reader and loves to bake treats.