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Best practices for integrating behavioral economics/behavioral science into your research methods and consulting toolkit

Total Credits: 1.0 Advance Credits

Average Rating:
William Leach
1 hour
Audio and Video



In this session Will Leach, author of Marketing to Mindstates, will lead an interactive discussion on best practices for integrating behavioral economics/science into qualitative research projects. 
Discussions will be centered on… 
• When and /How to sell behavioral econ/science approaches to clients 
• Successful qualitative research methods to uncover behavioral insights in interviews 
• Successful activities/approaches to report/activate behavioral insights so that clients are inspired to take action 


William Leach's Profile

William Leach Related seminars and products

Will is the world's leading expert on subconscious mindstates and consults with today's most innovative businesses to increase the effectiveness of their marketing using behavioral science. Will is the best-selling author of Marketing to Mindstates: a practical guide to applying behavioral design to research and marketing and a Behavioral Design instructor at SMU's Cox School of Business BLC and the Texas A&M Human Behavior Lab. Will is the also the founder & CEO of TriggerPoint, a behavioral science-based research consultancy and The Mindstate Group, a behavioral strategy and communications consultancy.

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