Total Credits: 1.0 Advance Credits
Tags: Virtual Summit
In this session Will Leach, author of Marketing to Mindstates, will lead an interactive discussion on best practices for integrating behavioral economics/science into qualitative research projects.
Discussions will be centered on…
• When and /How to sell behavioral econ/science approaches to clients
• Successful qualitative research methods to uncover behavioral insights in interviews
• Successful activities/approaches to report/activate behavioral insights so that clients are inspired to take action
Will Leach is the founder & CEO of Mindstate Group, a behavioral research and brand consultancy, and best-selling author of Marketing to Mindstates: a Practical Guide to Applying Behavioral Design to Research and Marketing. Will is also a Behavioral Design instructor at SMU's Cox School of Business BLC and the Texas A&M Human Behavior Lab. With over 25 years of behavioral insights experience, Will is widely regarded as the world's leading expert on subconscious mindstate research and consults with today's most innovative businesses to increase the effectiveness of their marketing using behavioral science.
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