Total Credits: .5 Advance Credits
Tags: Virtual Summit
Who are you? How do clients and colleagues see you? What differentiates you from others, from your colleagues? What are you holding back? Which of your unique characteristics should you celebrate, contribute, and benefit from? You have to believe in who you are, as much as the people who hire you, and Being Authentically You is a quick, 30-minute session that will help you begin to think about essential characteristics and traits that make you uniquely “you.” Led by Pam Goldfarb Liss and Theresa Schreiber, this session will quickly connect you to others who also want to identify, articulate, and embrace their unique characteristics, while working together to help one another refine their narratives. Connecting you with colleagues and friends in the collegial way that only the QRCA can do, you will hear others’ authentic stories as you build your own in two speed-round interactions. And suppose you wish to continue refining your narrative after the session is over? In that case, you will find a “buddy” to work with over the next three months-- culminating with an in-person meeting at the May QRCA Conference in San Diego or via Zoom or phone (or all three!)
Pam Goldfarb Liss (she/her), a 30-year veteran researcher, loves the always-changing-never-knowing-what’s-coming-next elements of moderating and facilitating creative consumer discussions, especially with kids and teens! With over three decades of experience working with Fortune 100 brands and non-profits, Pam has seen a lot shift in families especially around gender and family structure. Watching now three generations (Millennial, Gen Z and now Gen Alpha) of consumer kids grow up; she knows that the only constant is change. Pam also realizes that curiosity and comfort are about staying open and bravely asking. Pam spent more than a decade living on the east coast in New York City and Washington DC, and she returned ‘home’ to be with her family in colder, but kinder Minneapolis to live with her east-coast bred husband and Gen Z/Alpha cusper daughter.
Theresa Schreiber, President of TSQ Research has 25+ years of qualitative research experience, most recently at Shapiro + Raj. Prior to that, Theresa applied her qualitative skills at the Chicago Crime Commission and Jane Addams Hull House. A seasoned qualitative researcher, Theresa has proficiencies in designing, conducting, analyzing, reporting and presenting qualitative research findings.
Ms. Schreiber has both consumer and B2B experience across an array of industries and concerns: consumer products, manufacturing, pharmaceutical/medical device, financial, legal, venture capital, advertising, communications, government services, and industry associations.
Theresa holds a Masters in Sociology from Marquette University and is an active participant in the Qualitative Research Consultants Association (QRCA).
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