Who are you? How do clients and colleagues see you? What differentiates you from others, from your colleagues? What are you holding back? Which of your unique characteristics should you celebrate, contribute, and benefit from? You have to believe in who you are, as much as the people who hire you, and Being Authentically You is a quick, 30-minute session that will help you begin to think about essential characteristics and traits that make you uniquely “you.” Led by Pam Goldfarb Liss and Theresa Schreiber, this session will quickly connect you to others who also want to identify, articulate, and embrace their unique characteristics, while working together to help one another refine their narratives. Connecting you with colleagues and friends in the collegial way that only the QRCA can do, you will hear others’ authentic stories as you build your own in two speed-round interactions. And suppose you wish to continue refining your narrative after the session is over? In that case, you will find a “buddy” to work with over the next three months-- culminating with an in-person meeting at the May QRCA Conference in San Diego or via Zoom or phone (or all three!)
With 20-plus years of experience in qualitative market research, Pam has talked to consumers about everything from soda pop, cows, toys and home appliances to video games, diabetes meters, shopping and technology. She is president and ‘big brain’ of her qualitative research firm, LitBrains-Igniting Ideas! Pam is an avid speaker, writer and teacher on the best practices of moderating. A creative moderator who prides herself on being adept at a variety of methodologies and projective tools, Pam just recently presented to her qualitative research colleagues on new approaches to projective exercises for online and in person qualitative research events entitled ‘Primp Up Your Projectives’. She teaches a course at RIVA Market Research Institute on advanced moderating with kids and teens. With COVID-19 quickly moving our qualitative world to the online methodologies Pam has enjoyed doing for more than a decade, she is very exicted to move her RIVA course ‘Moderating with Kids and Teens’ online this fall. Pam is also on the board of directors of the Qualitative Research Consultants Association whose mission is to ensure the ongoing professionalism of qualitative research. After more than a decade living in New York and Washington DC, Pam currently lives back in her hometown of Minneapolis with her husband and pre-teen daughter.
Theresa Schreiber, President of TSQ Research has 25+ years of qualitative research experience, most recently at Shapiro + Raj. Prior to that, Theresa applied her qualitative skills at the Chicago Crime Commission and Jane Addams Hull House. A seasoned qualitative researcher, Theresa has proficiencies in designing, conducting, analyzing, reporting and presenting qualitative research findings.
Ms. Schreiber has both consumer and B2B experience across an array of industries and concerns: consumer products, manufacturing, pharmaceutical/medical device, financial, legal, venture capital, advertising, communications, government services, and industry associations.
Theresa holds a Masters in Sociology from Marquette University and is an active participant in the Qualitative Research Consultants Association (QRCA).
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