Total Credits: 0.5 Advance Credits
Tags: Methodologies
Lockdown saw qualitative research pivot from face-to-face approaches to wholly online methodologies. Fast forward to 2024, and online is an integrated part of our research toolkit. But do we really understand how virtual and in-person environments influence response and highlight different aspects of participant identity? In this presentation we will provide theoretical and real-world examples to enhance your understanding of the participant psyche and the impact methodology can have.
Lucy is an Account Director at The Nursery where she focuses on strategic and brand research as well as audience insight and behavioural studies. Previously a member of the AQR board, she is a qualitative specialist and works across a range of sectors including FMCG, finance, government and non-profit.
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