Vijay Parthasarathy is a business philosopher whose expertise lies primarily at the intersection of psychological semiotics and cultural strategy. He previously ran Stardust Insights, an independent semiotics + qualitative research practice. As a Senior Director at The Hartman Group, he continues to consult globally for a mix of Fortune 500 firms and agencies.
His perspective – which draws on a multidisciplinary background spanning anthropology, journalism and physics – often features in the media; he is frequently invited to deliver talks at universities and conferences. He has a PhD from UT Austin and a MA in Creative Writing from the University of East Anglia, UK.