Jo Ann Hairston

RIVA Market Research & Training Inst

Jo Ann Hairston, Master Moderator and Master Trainer, has been part of RIVA Market Research & Training Institute since its inception in June 1981. She became the owner of RIVA in 2021, upon the passing of its founder, Naomi Henderson.

Jo Ann serves as a Master Moderator providing qualitative research services via focus groups and in-depth interviews with consumers about products, services, and ideas. Since 1981, Jo Ann has conducted more than 4,500 focus groups and in-depth interviews with nearly 30,000 individuals from ages seven to 90 across all walks of life.

In addition to serving as Master Moderator, Jo Ann is also a Master Trainer and a co- founder of the RIVA Training Institute. She has written curriculum and trained many of the more than 6,000 students that have taken classes. 

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Product Type
On Demand

Successful Interventions/Projective Techniques

Total Credits: 1 Advance Credits

Average Rating:
   6
Categories:
Moderating/Facilitation |  Professionalism
Speaker(s):
Jo Ann Hairston
Duration:
1 Hour 3 Minutes
Format:
Audio and Video
Original Program Date:
Sep 08, 2023
Short Description:
Definitions for Interventions/Projective Techniques. Are they the same? What is the goal when doing interventions? Tips for creating interventions and running them smoothly. How elaborate do they ne...
Price:
$75.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
Product Type
On Demand

Mind Your Rs, Ps and Qs Webinar 3: Managing Group Dynamics

Total Credits: 1 including 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation
Speaker(s):
Jo Ann Hairston
Duration:
1 Hour 7 Minutes
Format:
Audio and Video
Original Program Date:
Feb 03, 2023
Short Description:
QRCA is excited to partner with RIVA on three 60-minute webinars led by Jo Ann Hairston that will help qualitative professionals level up their skills. These webinars will improve attendees' guides, h...
Price:
$75.00 - Non-Member Price
More info » Save for Later  Add to Cart »
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Product Type
Program

Mind Your Rs, Ps and Qs: 3 Webinar Series BUNDLE

Average Rating:
   64
Speaker(s):
Jo Ann Hairston
Original Program Date:
Oct 21, 2022
Short Description:
QRCA is excited to partner with RIVA on three 60-minute webinars led by Jo Ann Hairston that will help qualitative professionals level up their skills. These webinars will improve attendees' guides, h...
Price:
$200.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
Product Type
On Demand

On Demand: Mind Your Rs, Ps and Qs Webinar 1: Secrets to Writing Effective Moderator Guides

Total Credits: 1 including 1 Advance Credits

Average Rating:
Not yet rated
Speaker(s):
Jo Ann Hairston
Duration:
1 Hour 4 Minutes
Format:
Audio and Video
Original Program Date:
Oct 21, 2022
Short Description:
QRCA is excited to partner with RIVA on three 60-minute webinars led by Jo Ann Hairston that will help qualitative professionals level up their skills. These webinars will improve attendees' guides, h...
Price:
$75.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
Product Type
On Demand

On Demand - Mind Your Rs, Ps and Qs Webinar 2: Getting Below Top-of-Mind

Total Credits: 1

Average Rating:
Not yet rated
Speaker(s):
Jo Ann Hairston
Duration:
56 Minutes
Format:
Audio and Video
Original Program Date:
Jan 13, 2023
Short Description:
QRCA is excited to partner with RIVA on three 60-minute webinars led by Jo Ann Hairston that will help qualitative professionals level up their skills. These webinars will improve attendees' guides, h...
Price:
$75.00 - Non-Member Price
More info » Save for Later  Add to Cart »
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