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Rochelle Newman-Carrasco

Chief Hispanic Marketing Strategist

Walton Isaacson


Rochelle Newman-Carrasco comes with over three decades of U.S. Hispanic Marketing experience, working with blue-chip clients on business strategy, traditional and non-traditional advertising, merchandising and promotions, research and product development and a host of other integrated multicultural marketing initiatives. Her clients include Fortune 500 brands including Procter & Gamble, Warner Bros., Bank of America, Jack in the Box, Lexus and many more.

She currently holds a thought leadership position at Walton Isaacson, a Black / Queer advertising agency, as well as developing their Hispanic marketing strategies.

Culturally versed, Rochelle is a sought after speaker, coming from a space that is informed by a Black, brown and non-U.S. perspective. As a pioneering contributor to the US Hispanic marketing’s evolution, Rochelle has been tapped as a source by major news outlets and publications including The New York Times, The Atlantic, Newsweek and others including Advertising Age, where she contributes as a Big Tent Blogger.

On a personal note, she’s married to a Black Panamanian actor, and grew up in Manhattan’s lower East side experiencing diversity since childhood. She is an award-winning playwright, stand-up comic and freelance writer. Her one-woman show, Hip Bones and Cool Whip, received positive reviews in the LA Times and LA Weekly.