Mirena Zannou

Mirena is a visionary Global Consumer Insights leader with a dynamic career spanning Europe and North America, driving innovation and excellence. Her journey into the world of market research and consumer insights began at the London School of Economics and Political Science (LSE), where she discovered a passion for deciphering consumer behavior. Since then, Mirena has spent 15 years leading learning agendas for billion-dollar brands at major companies like Procter & Gamble and Nike. She is currently the Sr Director of Member Insights at First Tech, building the company's Insights department and elevating CX capabilities.