Martha Hayward

Principal

Bird Dog Insights, LLC

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Martha Hayward is Founder and Principal and Bird Dog Insights. She is a qualitative market research consultant who enjoys helping customer-obsessed organizations better understand their customers’ needs and desires. She frequently works on financial services, healthcare, and B2B projects focused on innovation, product development, and journeys. She is adept at quickly understanding the business challenges of companies she works with, both large and small, and seeking insightful solutions to meet their goals. She has had her own independent business for five years, and prior to that held several strategy, product, and marketing leadership roles at Fidelity Investments, most recently as Vice President of Segment Management. She was also a consultant at Monitor Group and an Account Executive at AchieveGlobal where she sold sales and management training programs to companies operating in Greater China.
She holds an MBA from Harvard Business School and BA in East Asian Studies from Middlebury College. She now resides in Newton, MA and is the Co-Leader of the New England Chapter of QRCA.