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Martha Hayward

Principal

Bird Dog Insights, LLC


Martha Hayward is Founder and Principal and Bird Dog Insights. She is a qualitative market research consultant who enjoys helping customer-obsessed organizations better understand their customers’ needs and desires. She frequently works on financial services, healthcare, and B2B projects focused on innovation, product development, and journeys. She is adept at quickly understanding the business challenges of companies she works with, both large and small, and seeking insightful solutions to meet their goals. She has had her own independent business for five years, and prior to that held several strategy, product, and marketing leadership roles at Fidelity Investments, most recently as Vice President of Segment Management. She was also a consultant at Monitor Group and an Account Executive at AchieveGlobal where she sold sales and management training programs to companies operating in Greater China.
She holds an MBA from Harvard Business School and BA in East Asian Studies from Middlebury College. She now resides in Newton, MA and is the Co-Leader of the New England Chapter of QRCA. 

Product Type
Webinar

Qually Talk (June): Berlin Worldwide Conference Recap


Total Credits: 0 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Consulting
Speaker(s):
Dean Stephens |  Pascal Patenaude |  Paul Kingsley-Smith |  Martha Hayward
Duration:
1 Hour
Short Description:
Qually Talks are back! Join us for our inaugural relaunch of Qually Talks. Qually Talks are designed to bring value to QRCA members in the form informal conversations around topics we care about. Ea...
Date:

Thu, Jun 19, 2025 - 10:00 AM to 11:00 AM PDT


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