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Karen Stephens


Baccus Research Group

With over 20 years experience in both the consumer and high-tech sectors, Karen is a seasoned moderator, facilitator and research strategist.

Her expertise includes both traditional qualitative methodologies as well as a wealth of experience employing online research techniques. Karen’s background as VP/Research Director for BBDO and other agencies gives her a well-rounded perspective on client needs for new product/market development, creative testing and positioning development and evaluation.