Greg Storey

Greg Storey is a seasoned UX design leader, entrepreneur, and educator with over 20 years of experience transforming creative visions into thriving businesses. Having held executive roles at top organizations like USAA, IBM, and InVision, Greg is celebrated for his ability to accelerate design practices, build cohesive teams, and drive innovation at scale.

In addition to his corporate leadership, Greg has deep entrepreneurial roots. As the founder of two successful design-focused businesses, he understands firsthand the challenges and rewards of forging your own path in the UX industry. His journey has equipped him with a keen understanding of how to identify market opportunities, carve out niches, and navigate competitive landscapes.

Greg is passionate about empowering others to succeed. An advocate for lifelong learning, he’s developed frameworks and strategies that help UX researchers and designers break free from traditional roles to create independent, impactful careers. His practical, human-centered approach demystifies the process of starting and sustaining a business, offering tools that guide conversations, build client trust, and position individuals for long-term success.