| Diane Okrent, a qualitative marketing research consultant with 40+ years’ experience, moderates focus groups and conducts interviews with consumers and professionals. In addition to Burke+Okrent, LLC, she is president of DO Research, Inc., established in 1991 to provide marketing research direction and consulting services for consumer-oriented and B2B clients. Diane was a research executive at CBS Television, Dentsu Young & Rubicam and Wunderman (Young & Rubicam). She has a BA from Smith College and an MBA from New York University. |
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