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David Bauer



David Bauer has spent over twenty years exploring human perceptions and behaviors and their implications for business strategy. He strives to understand how both rational and emotional elements factor into people’s decision making. Based on this approach, he founded the consumer insights agency Hemispheres in Seattle in 2003.

David and Hemispheres offer a full range of qualitative and quantitative research methods as well as ideation, user experience and business strategy. Their work covers a broad spectrum of categories including technology, retailing, consumer products, food and beverage, health care, beauty, business services and durable goods. David has conducted qualitative research across North American and Europe as well as in Colombia, Brazil, Argentina, Japan, China and Australia. He has also held positions at Q2 Brand Intelligence, Publicis Advertising, Tattoo brand consulting, Morla Design and KQEDfm.

David is a frequent speaker and panel moderator and in the past few years has presented at QRCA, the Insights Association, QUAL360, the Puget Sound Research Forum, the American Marketing Association and the Seattle chapter of the Interaction Design Association.