Anne Beall, Ph.D.
Beall Research, Inc.
Beall is the CEO and founder of Beall Research, a strategic market research firm in Chicago, Illinois. Previously she was at The Boston Consulting Group (BCG) conducting large-scale, complex strategic studies for Fortune 500 companies. She has written and published numerous books including, Strategic Market Research: A Guide to Conducting Research that Drives Businesses, (now in its 3rd edition) and Reading the Hidden Communications Around You: A Guide to Reading Body Language in the Workplace. Anne specializes in research on emotions and understanding how feelings influence purchasing across many categories and brands. She received her M.S., M.Phil. and Ph.D. degrees in Social Psychology from Yale University.