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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Communication
Duration:
58 minutes
Format:
Audio and Video
Short Description:
How do you connect the qualitative findings with the decision-makers, to further drive action? One of the biggest challenges for qualitative researchers is to deliver insights to the different audiences and promote a common understanding of who the humans are providing input in the research. In this session, you will learn techniques to help you connect decision-makers with the customer’s real stories and to further act on the feedback that will improve their business outcomes. Connecting the humans behind the data is about the dual role of the qualitative researcher; on the one hand, it’s about humanizing data to help decision-makers understand the customer stories. On the other hand, it’s about connecting with the decision-makers who are interpreting the research from their own perspectives. This session will present real case studies on how to use customer journey mapping techniques in your qualitative practices to help decision-makers relate to the human behind the data.
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On Demand

Total Credits: 1.0 including 1 Advance Credits

Average Rating:
Not yet rated
Duration:
43:31
Format:
Audio and Video
Short Description:
Kids consume entertainment in a multitude of ways. For brands and content creators, understanding what makes content successful with young audiences is critical to engaging kids and their parents. As we emerge from the pandemic, brands will need to ensure that the content they create breaks through and keeps their audiences coming back.  
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On Demand

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Categories:
Analysis & Reporting |  Communication
Duration:
54 Minutes
Format:
Audio and Video
Short Description:
Over the last 12 months, Northstar Research Partners has successfully designed, managed and executed Asda’s very own 10-part TV show — uniquely branded Our House.
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On Demand

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Duration:
1 Hour
Format:
Audio and Video
Short Description:
When was the last time you did relevant cultural research? Can you afford to have “culturebombs” hijack your global brand?
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Analysis & Reporting |  Communication |  Moderating/Facilitation |  Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures or groups that have been historically marginalized. Whether we’re conscious of them or not, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth.
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On Demand

Total Credits: 1 including 1 Advance Credits

Average Rating:
   1
Categories:
Moderating/Facilitation |  Professionalism |  Project Management
Duration:
1 Hour
Format:
Audio and Video
Short Description:
In this webinar, we will discuss safety standards, expectations and opportunities for research with children around the world.
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On Demand

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Categories:
Consulting |  Professionalism
Duration:
1 Hour 2 Minutes
Format:
Audio and Video
Short Description:
Judgment is the most critical obstacle to overcome when building empathy.
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   8
Categories:
Business Practices |  Consulting
Duration:
58 Minutes
Format:
Audio and Video
Short Description:
The use of AI in qualitative research is here to stay and will only become more prevalent. How should qualitative researchers, especially those of us in the earlier stages of our careers, think about differentiating ourselves in this ever-changing landscape? 
Base Price:
$25.00
Price with Discount:
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On Demand

Average Rating:
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Categories:
Analysis & Reporting |  Research Design
Duration:
53 Minutes
Format:
Audio and Video
Short Description:
New technology vendors are popping up every day offering marketing automation tools that promise ‘smart data’ and improved analytics. For users and practitioners of qualitative research, these emerging technologies can provide new opportunities to provide expertise that augments this data.
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On Demand

Average Rating:
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Categories:
Analysis & Reporting |  Research Design
Duration:
36 Minutes
Format:
Audio and Video
Short Description:
Qualitative research has value that is frequently untapped in current Lean UX processes. Jeff Chen will share a 5-day process that that uses qualitative research methods in the initial stages of new product concept creation to guide innovation faster than current Lean UX methods.
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