Tags: Techniques Methodologies
Customers, employees, and the market form a complex ecosystem that swirl around any brand or organization. By applying Human-Centered Design practices and philosophies it’s possible to catalyze meaningful change quickly, and pivot towards a people-first culture.
We will discuss how research is the foundation of the design process, establishing alignment between organizations, client stakeholders, and internal teams to create a strategic approach to driving a North Star Vision. We will explore how different forms of research are woven throughout design methodologies to overcome complex obstacles and develop solutions that are based on data to drive consumer adoption, diversify product portfolios, and increase profitability.
Join us in our conversation around 'aligning on design' and learn more on how research is the foundation that allows us to unite organizations around the creation of offerings that delight and excite consumers based on a deep empathetic understanding of the union between their unmet needs and liquid expectations.
Questions? Contact, Laura Pinsky at lpinsky@solarusconsulting.com.
Stephanie is obsessed with the challenge of predictive adoption theory. She finds it thrilling to track customer adoption based around a deep understanding of when a customer’s unmet needs merge with their liquid expectations, around a service experience, that allows us to prioritize and highlight the features necessary to ensure successful implementation.
Without agreeable consumers, businesses cannot survive. Stephanie helps them focus on aligning their North Star vision and guides client partners through the journey to create successful offerings across their organizational roadmap through human-centered design methodologies. With a focus in Service and Business Design, Stephanie uses these frameworks when designing and facilitating innovation workshops to help businesses change their cultures and shift mindsets to putting people first.
Stephanie has worked for Walt Disney and Universal Studios theme parks designing everything from virtual reality roller coasters to immersive hotel and entertainment experiences. She pivoted toward consulting for both commercial and federal entities where she has worked on the creation of products, services, and experiences with global brands and fortune 500 companies. As Head of Design Strategy at Harmonic Design, Stephanie will work closely with teams to combine human desirability with business viability, paired with operational and technical feasibility across every client project.
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