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Inclusivity and Diversity in Qualitative UX and Market Research

Total Credits: .5 Advance Credits

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Lisanne Norman
30 Minutes
Audio and Video



In this talk, we will explore how a lack of inclusivity and diversity have created products that actually do harm to marginalized communities. We will discuss the ways in which the actual design research process and the composition of design research teams can improve overall design and have a tremendous impact going forward.

Let's work to build a more inclusive world starting with design! This talk will focus on how to work toward building a more inclusive world, starting with design! How to think about creating and managing inclusive teams.



Lisanne Norman's Profile

Lisanne Norman Related seminars and products

Christine & Costelia Research and Design

Dr. Lisanne Norman is a passionate and highly curious learner who is always eager to explore new and interesting topics. She holds a PhD from Harvard University in African & African American Studies and Social Anthropology. Dr. Norman has over 20 years of working in corporate America, academia & the tech industry. In addition to educating folks about Black history, Dr. Norman has more recently been leading teams of user experience researchers for small consultancy agencies, startups & large enterprises such as Dell, Visa & currently Gusto Inc. Helping to create inclusive human-centred design solutions that have meaningful impact motivates her on a daily basis. In her free time, she likes to continue her study of Black history, travel, drink wine and craft beer, cook healthy delicious meals, and watch European detective dramas.

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