Total Credits: 8 including 8 Advance Credits
If you are looking for some refreshed thinking about all aspects of your qualitative research projects, you won’t want to miss this course with the always-creative Daniel Berkal of The Palmerston Group. This four-session course will include time for lecture/teaching, hands-on team breakouts and projects, Q&A and a bit of homework to enhance your learning. Creative approaches to recruiting, methodology/project design and reporting will be covered along with many other aspects of infusing creativity into your work. All skill levels are welcome to attend and stretch the creativity muscles!
Space is limited - register now to secure your spot!
Check out The Palmerston Group @thepalmerstongroup on TikTok for a preview of Daniel’s creative approach to qual.
Estimated Session Breakdown:
5-10 minutes – Welcome, Intro, Review Agenda/Recap
45 minutes – lecture, teaching
20 minutes – Breakout working on a project
20 minutes – Readout/share back by teams on their work
20 minutes – Q&A
5-10 minutes – Wrap-up, Assignment of Homework
Session-Specific Details
Session 1 – Introduction to Creative Qual (Thursday, July 7 at 11 am – 1 pm CT/Noon – 2 pm ET)
Why be creative?
What are the potential advantages and disadvantages?
What are some historical examples: In other fields, In your client’s industry, In qualitative research
Where can we get inspiration from?
What to avoid
Breakout into teams for project assignment * Discussion and Q&A * Assign Homework
Session 2 – Creativity in Recruiting (Thursday, July 14 at 11 am – 1 pm CT/Noon – 2 pm ET)
What are the best ways to find potential participants?
How to utilize organic recruiting to capture passionate humans, avoiding professional respondents?
How to identify an audience
How to ensure genuine participants?
How to build authenticity in a community
Breakout into teams for project assignment * Discussion and Q&A * Assign Homework
Session 3 – Creativity in Methodology Design (Friday, July 22 at 11 am – 1 pm CT/Noon – 2 pm ET)
When facing a challenge, determining the best methodology design that captivates clients and solves core business issues
How to make methodology affordable and fully come to life
Best practices
Building great deliverables
How to create client involvement opportunities
How to control for the unexpected
How to set the stage for success
How to manage uncertainty
How to be creative within a set framework
Breakout into teams for project assignment * Discussion and Q&A
Session 4 – Creativity in Reporting (Thursday, July 28 at 11 am – 1 pm CT/Noon – 2 pm ET)
The importance of deliverables
Creating inspirational previews
The pass-along score
Utilizing media (podcast, video, social, tactile, olfactory)
Ways to increase involvement of clients
Tricks of the trade
Breakout into teams for in-class assignment * Discussion and Q&A
Waitlist - This course has a registration cap. Once it has hit that capacity, if interested in being contacted if more spots open, please utilize the waitlist: https://www.qrca.org/page/waitlist
Availability | Module Title | Speaker | Credits | Course Type | Duration | Course Details | |||||||||||||||||||||||||||||||||||||||||||
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Jul 07, 2022 @ 11:00 AM (CDT) |
Breaking Down the Glass – Creating Creative Qualitative Experiences: Session 1 – Introduction to Creative Qual
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Daniel Berkal
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Total Credits: 2 Advance Credits | Webinar | 2 Hours | More info » | |||||||||||||||||||||||||||||||||||||||||||
Jul 14, 2022 @ 11:00 AM (CDT) |
Breaking Down the Glass – Creating Creative Qualitative Experiences: Session 2 – Creativity in Recruiting
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Daniel Berkal
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Total Credits: 2 Advance Credits | Webinar | 2 Hours | More info » | |||||||||||||||||||||||||||||||||||||||||||
Jul 22, 2022 @ 11:00 AM (CDT) |
Breaking Down the Glass – Creating Creative Qualitative Experiences: Session 3 – Creativity in Methodology Design
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Daniel Berkal
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Total Credits: 2 Advance Credits | Webinar | 2 Hours | More info » | |||||||||||||||||||||||||||||||||||||||||||
Jul 28, 2022 @ 11:00 AM (CDT) |
Breaking Down the Glass – Creating Creative Qualitative Experiences: Session 4 – Creativity in Reporting
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Daniel Berkal
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Total Credits: 2 Advance Credits | Webinar | 2 Hours | More info » | |||||||||||||||||||||||||||||||||||||||||||
Total Program CE Credits Information |