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SummitDisc22


On Demand

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Duration:
1 Hour
Format:
Audio and Video
Short Description:
The Internet has disrupted the marketing funnel. It’s no longer a straight line – that marketers draw and lead – from brand awareness to purchase. Today it is more of a jigsaw puzzle, with varied touchpoints and messaging that can impact an ultimate purchase. Customer journey maps are shedding light on the real customer path – the behaviors, attitudes, delight and pain points that customers encounter on their way to a product, category or experience – and inspiring a more nuanced marketing and product development path.
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

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Duration:
1 Hour
Format:
Audio and Video
Short Description:
Jay admits that he really didn’t know what he was doing when he got into market research... but it all worked out in the end!
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

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Duration:
50 Minutes
Format:
Audio and Video
Short Description:
As podcasts have grown in popularity in recent years, this engaging form of storytelling and communications presents a huge opportunity for users and practitioners of qualitative research. In this Qcast, we’ll discuss how podcasts are being used to enhance the discovery and collection of insights, as well as facilitate the dissemination of those insights across client companies. We’ll also explore different podcast styles for different types of research opportunities.
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

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Categories:
Business Practices |  Consulting |  Professionalism
Duration:
49 Minutes
Format:
Audio and Video
Short Description:
Love qualitative research? Looking forward to making it the bread and butter of your career? Unsure if you are doing all you can to guarantee a successful career? Join this Ycast as we discuss tangible ways to ensure career development now and long-term. We will shed more light on the different qualitative research career trajectories available as well as discuss tools needed to get there including setting smart goals, determining priorities, embodying leadership (no matter your role), and building key relationships every day in your work.
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

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Categories:
Analysis & Reporting |  Research Design
Duration:
53 Minutes
Format:
Audio and Video
Short Description:
New technology vendors are popping up every day offering marketing automation tools that promise ‘smart data’ and improved analytics. For users and practitioners of qualitative research, these emerging technologies can provide new opportunities to provide expertise that augments this data.
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

Total Credits: 1.0 Advance Credits

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Categories:
Business Practices |  Consulting |  Professionalism
Duration:
1 Hour 6 Minutes
Format:
Audio and Video
Short Description:
Particularly for younger researchers, many career trajectories will include segments of both in house and consulting positions. Given the inherent differences between those two, navigating the changes in roles and responsibilities can be a steep learning curve. In this YCast, we'll cover the nuance of the research process in each, including the unique challenges to be aware of when it comes to strategy, planning, recruiting, execution, synthesis, delivery, and more.
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

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Categories:
Consulting |  Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
This session is a practical guide to Behavioral Science, the heuristics that most affect market research, and some clear-cut ways to do better research with this understanding. Although many of the examples provided relate to health care, the information applies to research in any setting. The webinar is based on one of the top-ten rated presentations from QRCA's 2019 annual conference.
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

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Categories:
Business Practices |  Consulting
Duration:
58 Minutes
Format:
Audio and Video
Short Description:
Are you a member (or thinking about becoming a member) of a professional organization? Attend this YCast to learn practical tips and guidelines to make sure you get the best bang for your membership buck!
Non-Member Price:
$0.00
Price with Discount:
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On Demand

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Categories:
Consulting |  Professionalism
Duration:
1 Hour 2 Minutes
Format:
Audio and Video
Short Description:
Judgment is the most critical obstacle to overcome when building empathy.
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

Average Rating:
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Categories:
Business Practices |  Professionalism
Duration:
1 hour
Format:
Audio and Video
Short Description:
Just like onions, QRCs have a lot of layers.
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$0.00
Price with Discount:
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