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SummitDisc22


On Demand

Total Credits: 2 Advance Credits

Average Rating:
   2
Categories:
Business Practices |  Communication |  Moderating/Facilitation |  Project Management |  Research Design
Duration:
2 Hours, 37 Minutes
Format:
Audio and Video
Short Description:
The Future of Qualitative global workshop will take place on Thursday, May 28 from 10 a.m. – 1 p.m. ET. We welcome qualitative professionals from around the world to join us in exploring what the new frontier of qualitative research will look like and how we can lead the way. Hear from prominent voices in qualitative who will bring insight and perspective to move us through the challenges of 2020 and beyond. Join us for a thoughtful day of presentations, Q&A, and even small group discussion that can bring new context and inspiration to qualitative research.
Non-Member Price:
$79.00
Price with Discount:
$34.00

SCORM

Average Rating:
Not yet rated
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

Average Rating:
Not yet rated
Categories:
Consulting
Duration:
90 Minutes
Format:
Audio and Video
Short Description:
We can't teach you everything about quantitative research in 60 minutes but we sure can expose you to a few fundamentals, trends, and tools in a fun, interactive session with the expert of experts, Dr. Annie Pettit, PhD, FMRIA. Join other under 35 year old researchers and students in the next QRCA Ycast program, a webinar series created for and by young pros.
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Consulting
Duration:
27 minutes
Format:
Audio and Video
Short Description:
We live an in age of artificial intelligence, where algorithms make suggestions to us and even make decisions that impact us. Evolving technology is giving us unprecedented access to more data sources than ever before and changing the way businesses gather and treat data in research. The presentation will explore these evolving tools and discuss how QRCs can harness these tools to better support our work and get to deeper insights. We will discuss different considerations for qualitative researchers.
Non-Member Price:
$50.00
Price with Discount:
$5.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Project Management |  Research Design
Duration:
57 minutes
Format:
Audio and Video
Short Description:
Recruitment is often seen as the boring end of the process - methodology has always been the sexy bit, right? Wrong — the sexiest methodology in the world falls flat without the right participants. This is the story of how we used the Big 5 personality theory to find the people are methodology deserved - and unique experiment we conducted to find the sweet spot.
Non-Member Price:
$50.00
Price with Discount:
$5.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Research Design
Duration:
1 Hour, 11 Minutes
Format:
Audio and Video
Short Description:
Animals have some incredible skills (e.g., crafty as a fox, or as nimble as a gazelle), but all lack the ability to smile or do critical thinking — and all the Artificial Intelligence in the world will never allow a computer to get the full humor in a joke. As QRCs, we use our craft and agility to navigate the world of qualitative research and to smile (or grimace) at some of the insights we gather. Come to the closing keynote and see if your list of conference takeaways matches Naomi's, and be ready to laugh!
Non-Member Price:
$50.00
Price with Discount:
$5.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Research Design
Duration:
58 Minutes
Format:
Audio and Video
Short Description:
How can a brand gain greater access to their consumers and achieve front-row seats into their lives? Imagine an opportunity to wake up with the consumer and be part of their day from the moment they rise until they go to bed; a way to experience in real-time the influences and circumstances that shape consumer decision-making at every touchpoint during the day. WhatsApp has become a preferred form of communication in emerging markets. It is familiar, easily affordable, and accessible (compared to other research platforms). This presentation will demonstrate how one can use WhatsApp as a multidimensional but non-intrusive lens into consumer lives through the use of text, audio, and video connections. The methodology can be leveraged as a continuous ethnography throughout the day. It can give us access to every step in their experience and moments of influence.
Non-Member Price:
$50.00
Price with Discount:
$5.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Analysis & Reporting
Duration:
55 Minutes
Format:
Audio and Video
Short Description:
The use of Data Visualization for user experience research addresses a perceived need of extending the capabilities of the research team or individual; giving us the ability to display large datasets in insightful ways. Attendees to this talk will delve into learning about how to dimensionalize qualitative transcripts against quantitative survey data through a demonstration of a novel, custom visualization platform built from open-source tools. As researchers, we can begin to expand our skillsets and abilities in common tasks such as segmentation, correlation and pattern recognition. Whereas we will continually advocate for the benefits from the abstraction that Data Visualization provides, ethically, these techniques require a narrative that is constantly being validated through human connection. Our goal for the use of Data Visualization is not to become a shortcut that replaces generative ethnography, but instead positioned as a complementary tool for iterative research cycles.
Non-Member Price:
$50.00
Price with Discount:
$5.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Moderating/Facilitation |  Research Design
Duration:
56 minutes
Format:
Audio and Video
Short Description:
If you’re looking to squeeze everything you can from respondents in an in-person qualitative research session – especially innovation-focused work – consider the rev up. Yes, we’re talking pre-work or “homework”. Before they even walk into their research session, consumers are our eyes, ears, and pioneers – and they have ideas of their own. While respondents are in their element, in the wild, let’s leverage that opportunity for an output that is powerful and resonant. No more humdrum homework – it’s time to up the ante and give consumers a seat on the innovation team like they’ve never had before. In “The Art of the Tease”, attendees will reimagine homework assignments as a way to pull out respondents’ sharpest thinking in-sessions and add an entirely new dimension to the creative process.
Non-Member Price:
$50.00
Price with Discount:
$5.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Duration:
58 minutes
Format:
Audio and Video
Short Description:
Insights emerge in the places where humans are making the decision, buying the brand, or experiencing the product or service. By learning in the moment, within the natural purchase or experience environment, you keep your research “real” – so let’s take it to the streets! “Street research” involves gathering insights from consumers at the point of decision, purchase, consumption, and/or experience. By recruiting consumers ahead of time or via intercepts, and by using smart methods and technology to capture insights in the moment, you will gain rich insights on the street. Resilience required! The ultimate benefit: insightful, efficient, and agile research. In this session, we will discuss effective applications for place-based research and best practices for successful execution, including low- and high-tech tools for on-site data collection and analysis/reporting.
Non-Member Price:
$50.00
Price with Discount:
$5.00

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