Qualitative research has value that is frequently untapped in current Lean UX processes. Jeff Chen will share a 5-day process that that uses qualitative research methods in the initial stages of new product concept creation to guide innovation faster than current Lean UX methods.
When was the last time someone asked you a question that made you stop and think? These are the best types of questions because the answer that follows is original and authentic, not a pre-programmed, automatic response.
A leading wearables brand wanted to understand why some consumers — whose profiles indicated they were a target for wearables — were not interested in purchasing one. Getting to the bottom of why a behavior is not happening is one of the most difficult types of research we are asked to do — because often consumers themselves are not fully aware of all the factors influencing their actions (or lack thereof)....
n this first QRCA VIEWS podcast, Sharon Livingston, Ph.D. interviews world-class consultant, Judith Glaser. Judith Glaser is CEO of Benchmark Communications, Inc.
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