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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Communication |  Consulting |  Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
For those QRCs that work in communications, these people will become your future clients. But the world has rapidly changed. Different tools are available. The age of creative-test focus groups may be over. What are these people looking for in their qualitative research? What kinds of methodologies and approaches are most valuable to them? What are the needs of the modern creative industry? This workshop will be co-led by Ryan Romero, an industry leader who teaches the Texas Creative program and will incorporate several current students who are at the leading edge of advertising in a structured forum to help Quallies meet the needs of Creatives and vice versa. We all have lots to learn from each other.
Non-Member Price:
$50.00
Price with Discount:
$40.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Project Management
Duration:
59 minutes
Format:
Audio and Video
Short Description:
Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
Non-Member Price:
$50.00
Price with Discount:
$40.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Duration:
59 Minutes
Format:
Audio and Video
Short Description:
Like it or not, we’ve entered a new era in marketing research. Client values and perspectives are evolving. New technologies are constantly emerging. And, this pace of change is only likely to accelerate. Over the past three years, I’ve been fortunate to attend six major MR conferences (plus fabulous QRCA events) and present at three of these. I listened to research innovators share their forward-looking wisdom and experiences; and attended thought-provoking educational sessions exploring technology and the future of the greater MR industry – all with an ear to how Qualitative might be impacted. In this fast-moving session, we will review quick highlights of various MR shifts. We’ll cover technology as well as novel and alternative approaches, including artificial intelligence, automated MR platforms, prediction markets, new MR thought paradigms, generational and cultural shifts, breaking Qual rules, fresh twists on Qual study designs, microbrands, and more.
Non-Member Price:
$50.00
Price with Discount:
$40.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Consulting |  Project Management
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters, and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

Average Rating:
Not yet rated
Duration:
1 Hour
Format:
Audio and Video
Short Description:
The Internet has disrupted the marketing funnel. It’s no longer a straight line – that marketers draw and lead – from brand awareness to purchase. Today it is more of a jigsaw puzzle, with varied touchpoints and messaging that can impact an ultimate purchase. Customer journey maps are shedding light on the real customer path – the behaviors, attitudes, delight and pain points that customers encounter on their way to a product, category or experience – and inspiring a more nuanced marketing and product development path.
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

Average Rating:
Not yet rated
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Jay admits that he really didn’t know what he was doing when he got into market research... but it all worked out in the end!
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

Average Rating:
Not yet rated
Duration:
50 Minutes
Format:
Audio and Video
Short Description:
As podcasts have grown in popularity in recent years, this engaging form of storytelling and communications presents a huge opportunity for users and practitioners of qualitative research. In this Qcast, we’ll discuss how podcasts are being used to enhance the discovery and collection of insights, as well as facilitate the dissemination of those insights across client companies. We’ll also explore different podcast styles for different types of research opportunities.
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

Average Rating:
Not yet rated
Categories:
Business Practices |  Consulting |  Professionalism
Duration:
49 Minutes
Format:
Audio and Video
Short Description:
Love qualitative research? Looking forward to making it the bread and butter of your career? Unsure if you are doing all you can to guarantee a successful career? Join this Ycast as we discuss tangible ways to ensure career development now and long-term. We will shed more light on the different qualitative research career trajectories available as well as discuss tools needed to get there including setting smart goals, determining priorities, embodying leadership (no matter your role), and building key relationships every day in your work.
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Research Design
Duration:
53 Minutes
Format:
Audio and Video
Short Description:
New technology vendors are popping up every day offering marketing automation tools that promise ‘smart data’ and improved analytics. For users and practitioners of qualitative research, these emerging technologies can provide new opportunities to provide expertise that augments this data.
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

Total Credits: 1.0 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Consulting |  Professionalism
Duration:
1 Hour 6 Minutes
Format:
Audio and Video
Short Description:
Particularly for younger researchers, many career trajectories will include segments of both in house and consulting positions. Given the inherent differences between those two, navigating the changes in roles and responsibilities can be a steep learning curve. In this YCast, we'll cover the nuance of the research process in each, including the unique challenges to be aware of when it comes to strategy, planning, recruiting, execution, synthesis, delivery, and more.
Non-Member Price:
$0.00
Price with Discount:
$0.00

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