Let Me Tell You What I Really Think: Creating Questions that Excite Respondents to Give You More
Individual webinars: $50 for members/$75 for non-members | Cost for all three: $125 for members/$200 for non-members
Join us for our upcoming webinar hosted by RIVA's Jo Ann Hairston! In Let Me Tell You What I Really Think: Creating Questions that Excite Respondents to Give You More, topics covered will include:
- Learn what you will need to explore information about the drivers and motivations that influence consumer behaviors.
- Create questions designed to capture the language of the consumer or target population.
- Are you getting the actual voice of the consumer or yes/no answers?
- This webinar will help you create a structure to your guide that goes beyond the obvious, top-of-mind answers into the thoughtful “I never thought about this topic in this way before” responses.