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Live Event

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Research Design
Speaker(s):
Carol Kauder
Duration:
2 Hours
Location:
Denver, Colorado
Short Description:
Into the Wild: Cultivating the Hidden Power of Intercepts Intercepts are an underappreciated methodology, often relegated to junior staff. With a skilled moderator at the helm, insights magic can happen through these chance encounters. This presentation reframes intercepts as a superpower: quick and cost-effective research in its rawest form. As research trends are shifting to favor digital solutions, intercepts remain an irreplaceable means of gathering on-the-ground insights. Early in my research years when I worked for agencies, intercepts were something everyone tried to get out of: an unwanted task dumped on the rookies. As an independent QRC I’ve come to appreciate the hidden power of intercepts and recognize how the spontaneity can enable profound insights. Along the way I’ve learned to identify when a client’s objectives are ripe for intercepts, as well as when the magic has its limitations.
Price:
$10.00 - Non-Member Price
Date:

Fri, Aug 23, 2024 - 11:30am to 01:30pm MDT


Not Found
Live Event

Total Credits: 3 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation
Duration:
3 Hours
Location:
San Francisco, California
Short Description:
Gain practical insights in conducting qualitative studies with Black, LatinX, Asian, and LGBTQ individuals from our expert panel. Mickey Hill (Advanced Insights), Vivianne Hiriart (VHR Qualitative Insights), Joyce Ng (Springboard Market Research) and Patrick O’Neal (Dialogue, Inc.) will share insights on recruiting and moderating with multicultural individuals.
Price:
$50.00 - Non-Member Price
Date:

Fri, Sep 13, 2024 - 10:00am to 01:00pm PDT


Not Found
On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   3
Categories:
Research Design |  Professionalism
Duration:
1 Hour 22 Minutes
Format:
Audio and Video
Original Program Date:
Jun 16, 2023
Short Description:
While this has been an issue for a while, with everything pivoted towards online since the pandemic, Canadian researchers are faced with an increasing number of participants getting creative to participate in many projects. This session will be a panel discussion, with seasoned researchers who will share some examples of recent challenges and how they are identifying 'cheaters' and preventing this from re-happening. Recruiters will share their approaches and challenges. As a community, we will ideate toward possible solutions and share best practices that are relevant for the Canadian reality. All are invited to join, as we know this is not just a Canadian issue. 
Price:
$30.00 - Non-Member Price

Not Found
On Demand

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Communication |  Consulting |  Moderating/Facilitation |  Research Design
Speaker(s):
Kathryn Topp |  Doug Guion
Duration:
2 Hours 3 Minutes
Format:
Audio and Video
Original Program Date:
May 05, 2023
Short Description:
For our May 5, 2023 event, the QRCA Chicago Chapter will welcome Kathryn Topp and Doug Guion from Yabble. In this presentation Kathryn will talk through the basics on AI, and how you can adopt it into your research practices right now today. She will talk about tools that exist currently, what’s the future horizons look like and some of the ‘watch out’s’ and things to think about when using AI.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism
Duration:
1 Hour 21 Minutes
Format:
Audio and Video
Original Program Date:
May 04, 2023
Short Description:
Hear from a panel of market researchers who are currently or previously on the client side, some of whom also have current or previous experience as an independent. They'll discuss how things on the client side may be different from what independents expect, surprises they had, how client-side jobs qualitative MR have evolved over time, and what they foresee for the future of qualitative research. There will also be time for observers to ask their own questions.
Price:
$30.00 - Non-Member Price

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