During qualitative interviews, moderators create their own unique introductions that help them start building a connection with their respondents. Those first few minutes set the tone for the entire interview or focus group and are great guidelines for how you want people to engage during the qualitative interview. The video that follows helps provide a few tips to consider for creating your own introduction that matches your style and goals.
QRCA Vice President Lauren Isaacson is going to share a presentation with us on the many wonderful ways to stay involved in QRCA, get the most of your membership, and grow your career. Come with a snack and any questions you have!
In video #4 we will cover how skilled moderators build rapport during interviews and focus groups. When participants feel safe, and listened to, they drop their barriers, and the truth comes out. Did you ever wonder why you share more with some people than others? Great moderators turn interviews into conversations that open the door for learning and valuable insights.
Heard about Card Sorting and Tree Testing but not sure where to start? Ready for a brief immersion in these techniques?
This session explores the who, what, when, where and how of Card Sorting and Tree Testing. Great for novices and for intermediate practitioners looking to refine this skillset.
Usually a 3-hour interactive workshop, Danielle will condense her share out into a 1-hour pithy session on the principles of these two methods, and allow time for some Q&A.
QRCA member Maria Virobik presented “Designing reports that engages – not overwhelms – the senses,” on June 9, 2023. Maria, who is the Principal at ResearchScribe, provides analysis and writing services for many QRCA members.
The Creativity and Innovation SIG is excited to welcome veteran innovation experts to lead a panel presentation and discussion. In this 60-minute interactive session, attendees will learn new frameworks, and hear case studies of how creative innovation research, including foresight and disruptor models, can lead to breakthrough ideas.
Questioning skills drive the success of great moderators. By asking open-ended questions a skilled moderator can elicit a deeper understanding of the participant's thoughts, feelings, beliefs, and behaviors. In this video, the 5 “W’s” are discussed as good starting points for asking open-ended questions.
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