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Speaker-Comp


Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   3
Category:
Consulting |  Research Design
Duration:
30 Minutes
Format:
Audio and Video
Short Description:
Due to cognitive biases, a frictionless user experience might have less impact on brand perceptions than we want to admit. The teachings of Nobel prize winner and founder of behavioral economics, Daniel Kahneman, tell us that designing for brand memories is very different than designing for user experience. This talk is about how to be delightfully indelible even with the ever-present risk of being frictionlessly forgettable. See how Microsoft tested these assumptions with telemetry and data science, showing that there is a 14X greater ROI for creating peak moments than eliminating pit moments from brand memories.
Base Price:
$25.00
Price with Discount:
$0.00

Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Business Practices
Duration:
44 Minutes
Format:
Audio and Video
Short Description:
Business development may be more important now than ever. Are you ready to shake up your mind a bit and challenge your thinking? Our Tuesday Featured Speaker, Justin Breen, will do just that! Come learn some of the tools and patterns of thinking that are consistent with those of the world’s most successful entrepreneurs, and that this visionary used to take his business from his mind to the globe.
Base Price:
$25.00
Price with Discount:
$0.00

Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Communication |  Consulting
Duration:
42 Minutes
Format:
Audio and Video
Short Description:
The Chinese word for crisis is composed of two characters — 危机 — one signifying ‘danger’ and one signifying ‘opportunity.’ We have begun to see this duality play out in the way that brands are being judged, and their reputations and images changed, by how they have been behaving and communicating not just in response to the pandemic, but also in response to the recent wave of protests for racial justice. Insights from our newly launched WhatsApp Community of consumers and small business owners, show that people are displaying a heightened sensitivity to how ‘corporate America’ is behaving and which ‘side’ companies are on – with a new landscape of heroes and villains emerging. Understanding how people are assessing brands in this climate of heightened moral judgement could give companies a crucial advantage in terms of driving their responses and framing their messaging.
Base Price:
$25.00
Price with Discount:
$0.00

Product Type
On Demand

Total Credits: 1.0 Advance Credits

Average Rating:
   2
Duration:
46 Minutes
Format:
Audio and Video
Short Description:
Jugaad is an innovation mindset and also a way of problem-solving in daily life in India. It loosely translates to ‘Hack’ in English, but in India, for everything that may seem difficult to do, you will very commonly hear someone say ‘Let’s find a Jugaad’ - a creative way around the system. Jugaad solutions are born out of constraints in resources and through resilience, and are therefore, very creative in their approach and design. While Jugaad has been criticised for its limitations with scalability, company leaders and innovators have sought to make it a part of the formal innovation process to capture its essence of resilience, creativity and fast problem-solving. Through our talk, we want to highlight Jugaad as a fresh approach for a resource-constrained future that will require us to live a minimal, carbon-neutral lifestyle.
Base Price:
$25.00
Price with Discount:
$0.00

Product Type
On Demand

Total Credits: 1.0 Advance Credits

Average Rating:
   7
Category:
Analysis & Reporting |  Moderating/Facilitation
Duration:
43 Minutes
Format:
Audio and Video
Short Description:
In research, we can feel caught in the tension between achieving research objectives we have been tasked with, while also staying present with respondents and listening in the moment. We are charged with taking in what those we are interviewing have to say, without jumping ahead to premature conclusions or assumptions. It can become a balance of driving to an objective or conclusion, while also allowing the information to come to us authentically. Taking time to discover new ways of thinking about how we can best prepare for this important role of listening and receiving data from a neutral mindset can lead to more clarity in our analysis.
Base Price:
$25.00
Price with Discount:
$0.00

Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Category:
Project Management |  Research Design
Duration:
44 Minutes
Format:
Audio and Video
Short Description:
In this session we'll discuss all the ways we can work to be more inclusive in our recruiting strategies. We’ll talk about the ways, means, costs and benefits of a more inclusive recruiting strategy. The goal? To make each project a bit more inclusive than the one before it. This is an iterative, learning experience and every project is an opportunity to improve from an inclusivity standpoint.
Base Price:
$25.00
Price with Discount:
$0.00

Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   0
Category:
Communication |  Research Design
Duration:
41 Minutes
Format:
Audio and Video
Short Description:
Let's figure this out. Let's finally make sure that we are using the right language when thinking about how to design user experience and market research. These two disciplines have become siloed from one another. Janet Standen and Michele Ronsen want to lead a discussion about how we can encourage them to come together by better understanding each other's language and acronyms.
Base Price:
$25.00
Price with Discount:
$0.00

Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Category:
Business Practices
Duration:
40 Minutes
Format:
Audio and Video
Short Description:
LinkedIn is one of the most powerful business development tools out there. Practically anyone we want to work with is on it. Yet, whether it’s creating a profile, sharing content, or connecting with potential clients, there is a lot to learn in order to get the most out of LinkedIn. Bruce Peoples will share his experiences in using the platform for business development to connect with potential clients in a professional, human, and impactful way." Additionally, you will be able to review content options for your feed and develop a more compelling alternative to the infamous “I’d like to connect with you…” line that so many people use.
Base Price:
$25.00
Price with Discount:
$0.00

Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Category:
Analysis & Reporting |  Research Design
Duration:
45 Minutes
Format:
Audio and Video
Short Description:
Join Kayte and the rest of the group for a discussion about when, how, and why to consider social intelligence as a component to your qualitative research methodologies. (As a concept, social media intelligence research is observing and analyzing conversations that consumers are naturally saying. NOT a moderated online conversation living on social media platforms.)
Base Price:
$25.00
Price with Discount:
$0.00

Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Category:
Moderating/Facilitation
Duration:
40 Minutes
Format:
Audio and Video
Short Description:
The world’s best interviewers are not always qualitative researchers (although most of them are!). Sometimes they are talk show hosts, podcasters, journalist, or even hostage negotiators. So who are your favorite interviewers and what do they do that enables them to inform and entertain us? Michael Tucker will share some of his favorites but come prepared with some of your own and some observations about their “techniques” and styles.
Base Price:
$25.00
Price with Discount:
$0.00

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