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On Demand

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Duration:
15 Minutes
Format:
Audio and Video
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Moderating/Facilitation |  Research Design
Duration:
44 Minutes
Format:
Audio and Video
Short Description:
We’ll use this session to discuss strategies to optimize remote research and share tips and tricks to ensure quality in the new qual normal. Now that we’ve learned the technical how-tos of online research and remote work, it’s now time to lean in and optimize our methods and processes. We’ll discuss innovations made this year and challenges ahead in terms of online work and research.
Base Price:
$25.00
Price with Discount:
$0.00
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On Demand

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Categories:
Moderating/Facilitation |  Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
User experience (UX) research continues to grow by leaps and bounds. And there’s no big mystery about how to do it; your qualitative research skills not only translate brilliantly to UX research, qualitative researchers in fact bring something to the table that traditional UX researchers don’t. This presentation will explore the basics of UX research, and provide some practical insight and guidance to those who are thinking about adding UX to their résumé or practice. 
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Research Design
Duration:
58 Minutes
Format:
Audio and Video
Short Description:
How can a brand gain greater access to their consumers and achieve front-row seats into their lives? Imagine an opportunity to wake up with the consumer and be part of their day from the moment they rise until they go to bed; a way to experience in real-time the influences and circumstances that shape consumer decision-making at every touchpoint during the day. WhatsApp has become a preferred form of communication in emerging markets. It is familiar, easily affordable, and accessible (compared to other research platforms). This presentation will demonstrate how one can use WhatsApp as a multidimensional but non-intrusive lens into consumer lives through the use of text, audio, and video connections. The methodology can be leveraged as a continuous ethnography throughout the day. It can give us access to every step in their experience and moments of influence.
Base Price:
$50.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   3
Categories:
Research Design |  Professionalism
Duration:
1 Hour 22 Minutes
Format:
Audio and Video
Short Description:
While this has been an issue for a while, with everything pivoted towards online since the pandemic, Canadian researchers are faced with an increasing number of participants getting creative to participate in many projects. This session will be a panel discussion, with seasoned researchers who will share some examples of recent challenges and how they are identifying 'cheaters' and preventing this from re-happening. Recruiters will share their approaches and challenges. As a community, we will ideate toward possible solutions and share best practices that are relevant for the Canadian reality. All are invited to join, as we know this is not just a Canadian issue. 
Base Price:
$30.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   10
Categories:
Business Practices |  Consulting
Duration:
58 Minutes
Format:
Audio and Video
Short Description:
The use of AI in qualitative research is here to stay and will only become more prevalent. How should qualitative researchers, especially those of us in the earlier stages of our careers, think about differentiating ourselves in this ever-changing landscape? 
Base Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Format:
Audio and Video
Short Description:
Qual researchers have a unique storytelling ability that for many of us has expanded beyond report writing and into published work like blogs, articles, and books. As luck would have it, three of our own peers are hosting a conversation to chat about their experiences expanding their work into the publishing world
Base Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   3
Categories:
Business Practices
Duration:
1 Hour 27 Minutes
Format:
Audio and Video
Short Description:
Hear first hand what it's like as a UX/CX Researcher inside a range of different companies - their structure, their philosophies, their attitudes, their preferred methods, how quant and qual work in harmony/or not, and more.
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   38
Duration:
45:35
Format:
Audio and Video
Base Price:
$30.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design |  Moderating/Facilitation
Duration:
1 hour
Format:
Audio and Video
Short Description:
A human-first approach should be at the core of everything we do. Yet, our relationship with research participants is often transactional, ending after they receive the honorarium.  In this session, we’ll discuss how this one-sided interaction contradicts human-centered design and blurs the lines of ethical research. Our speakers will draw from knowledge gained through their combined 15+ years of conducting qualitative research studies for Fortune 500 companies to illustrate the necessity of building an ethical, trauma-informed two-way bridge between researchers and participants.  
Base Price:
$25.00
Price with Discount:
$0.00
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