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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   8
Categories:
Analysis & Reporting
Speaker(s):
Michele Ronsen
Duration:
52 Minutes
Format:
Audio and Video
Original Program Date:
Jun 16, 2023
Short Description:
As researchers strive to get insights faster, how we capture data from respondents can make analyzing that data easier or more time-consuming. In this interactive session, we’ll discuss note-taking strategies and frameworks that help researchers collect and analyze qualitative data more efficiently.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Communication
Speaker(s):
Cory Davison
Duration:
58 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
How do you connect the qualitative findings with the decision-makers, to further drive action? One of the biggest challenges for qualitative researchers is to deliver insights to the different audiences and promote a common understanding of who the humans are providing input in the research. In this session, you will learn techniques to help you connect decision-makers with the customer’s real stories and to further act on the feedback that will improve their business outcomes. Connecting the humans behind the data is about the dual role of the qualitative researcher; on the one hand, it’s about humanizing data to help decision-makers understand the customer stories. On the other hand, it’s about connecting with the decision-makers who are interpreting the research from their own perspectives. This session will present real case studies on how to use customer journey mapping techniques in your qualitative practices to help decision-makers relate to the human behind the data.
Price:
$0.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Analysis & Reporting |  Communication |  Moderating/Facilitation |  Research Design
Speaker(s):
Isabel Aneyba
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Oct 08, 2020
Short Description:
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures or groups that have been historically marginalized. Whether we’re conscious of them or not, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth.
Price:
$0.00 - Non-Member Price
More info » Save for Later Register
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   16
Categories:
Analysis & Reporting |  Research Design
Speaker(s):
Kelli Hammock |  Michael D. Lieberman |  Lauren McCluskey
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Jan 20, 2023
Short Description:
In this webinar, we’ll discuss trends in the use of algorithms in qualitative recruiting. We’ll look at benefits and limitations of these tools, and key considerations for marketers, recruiters and of course, qualitative researchers.   
Price:
$25.00 - Non-Member Price
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Program

Average Rating:
   116
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism |  Project Management |  Research Design
Speaker(s):
Roben Allong |  Kristin Ameruoso |  April Bell |  Michel Bequer |  Matt Booth |  Justin Breen |  Jessica Broome |  Jim Bryson |  ....
Duration:
February 1–5, 2021
Original Program Date:
Feb 01, 2021
Short Description:
The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual wheel to the next level! And this year’s theme, Diversify. Discover. Design the Vision., couldn’t be more on brand for us quallies.
Price:
$400.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Communication
Speaker(s):
Mary Sorber |  Paitra Russell |  Joeffrey Trimmingham
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
With all the focus on big data and analytics, we know that decision makers need qualitative now more than ever to find meaning within their metrics. But qualitative is increasingly challenged in a research world dominated by large data sets and continuing DIY trends. In this presentation, cultural anthropologist Paitra Russell, UX researcher Mary Sorber, and design strategist Joeffrey Trimmingham explore approaches that qualitative researchers can use to speak to the issue of quality. This includes effective strategies for communicating trustworthiness and generating output that you and your clients can defend. We will also cover ways to address quality from the beginning to the end of the engagement. We will draw on our own experiences and primary research with quallies and clients to deliver a view of what it takes to get qualitative to the point where trustworthiness is not questioned.
Price:
$30.00 - Non-Member Price
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Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting
Speaker(s):
Gloria Watson
Duration:
15 Minutes
Format:
Audio and Video
Original Program Date:
Mar 24, 2023
Short Description:
Somebody-Wanted-But-So (SWBS) is a primary school communications tool that has been adapted as a research reporting framework. It was built with simplicity in mind (for children), I have retained its core simplicity to facilitate versatility and to share with you that all researchers have the ability to use it to tell the data’s story.
Price:
$20.00 - Non-Member Price
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Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Research Design
Speaker(s):
Dave Hoover |  Andy Smith
Duration:
23 Minutes
Format:
Audio and Video
Original Program Date:
Mar 22, 2023
Short Description:
Poor data quality is a growing problem in qualitative research. We will discuss how it manifests itself, and its impact. Then we will detail a proven solution that uses available technology to improve data quality by pre-qualifying respondents for usage criteria and articulation.
Price:
$20.00 - Non-Member Price
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Live Event

Total Credits: 4.5 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Consulting |  Project Management
Duration:
6 Hours 30 Minutes
Location:
Culver City, California
Short Description:
Join us for a full day of content including three separate sessions: - Mike Carlon will present Uncorking Your Story: How to be a better storyteller. - Applying AI in Research: hands-on experience with AI tools for qual. - Mari Puras will present CX - You're It: How well are you treating the #1 client in your life... YOURSELF? It will be a fun day and lunch is included!
Price:
$100.00 - Non-Member Price
Date:

  Sat, Oct 14, 2023 - 10:00am to 04:30pm PDT

More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   15
Categories:
Analysis & Reporting |  Communication |  Consulting
Speaker(s):
Kayte (Katherine ) Hamilton |  Frank Gregory
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Sep 24, 2020
Short Description:
Every day, millions of consumers share their experiences, perceptions, opinions, and actions from the comfort of their couch. These conversations are happening in real-time on social media channels, blogs, forums and in news site commentary. When in-person research methods aren’t possible…and even once they are again…one way to get an immediate baseline read on consumer wants, needs, sentiment, emotion, timing and influence on a research topic is through social conversation analysis. In this module, the presenters will share why social media conversation analysis is important to researchers, what information is available (teaser: it's not just social media channels!), how to talk about it with clients, and what it takes to get started.
Price:
$25.00 - Non-Member Price
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