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On Demand

Total Credits: 1 Advance Credits

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Categories:
Research Design |  Moderating/Facilitation
Speaker(s):
Mpho Mpofu
Duration:
58 Minutes
Format:
Audio and Video
Short Description:
How can a brand gain greater access to their consumers and achieve front-row seats into their lives? Imagine an opportunity to wake up with the consumer and be part of their day from the moment they rise until they go to bed; a way to experience in real-time the influences and circumstances that shape consumer decision-making at every touchpoint during the day. WhatsApp has become a preferred form of communication in emerging markets. It is familiar, easily affordable, and accessible (compared to other research platforms). This presentation will demonstrate how one can use WhatsApp as a multidimensional but non-intrusive lens into consumer lives through the use of text, audio, and video connections. The methodology can be leveraged as a continuous ethnography throughout the day. It can give us access to every step in their experience and moments of influence.
Price:
$50.00 - Non-Member Price

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On Demand

Total Credits: 1 Advance Credits

Average Rating:
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Bundle:
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Speaker(s):
Kristin Luck
Duration:
1 Hour, 11 Minutes
Format:
Audio and Video
Short Description:
Without a doubt, the competitive environment of the market research industry is changing rapidly and broadening from an old paradigm of traditional research to a new one that converges with both business intelligence and data analytics providers. Both GfK and Nielsen have sold off their custom research businesses in favor of building out syndicated products and third-party data providers are, in some cases, eliminating the need for primary research entirely. With the rise of automation, chatbots, and AI, many qualitative researchers are scratching their heads and wondering…where’s long-term opportunity?
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Research Design |  Project Management
Speaker(s):
Peter Totman |  Sue Bell
Duration:
57 minutes
Format:
Audio and Video
Short Description:
Recruitment is often seen as the boring end of the process - methodology has always been the sexy bit, right? Wrong — the sexiest methodology in the world falls flat without the right participants. This is the story of how we used the Big 5 personality theory to find the people are methodology deserved - and unique experiment we conducted to find the sweet spot.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Analysis & Reporting
Speaker(s):
Nick Cawthon
Duration:
55 Minutes
Format:
Audio and Video
Short Description:
The use of Data Visualization for user experience research addresses a perceived need of extending the capabilities of the research team or individual; giving us the ability to display large datasets in insightful ways. Attendees to this talk will delve into learning about how to dimensionalize qualitative transcripts against quantitative survey data through a demonstration of a novel, custom visualization platform built from open-source tools. As researchers, we can begin to expand our skillsets and abilities in common tasks such as segmentation, correlation and pattern recognition. Whereas we will continually advocate for the benefits from the abstraction that Data Visualization provides, ethically, these techniques require a narrative that is constantly being validated through human connection. Our goal for the use of Data Visualization is not to become a shortcut that replaces generative ethnography, but instead positioned as a complementary tool for iterative research cycles.
Price:
$50.00 - Non-Member Price

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On Demand

Total Credits: 1 Advance Credits

Average Rating:
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Bundle:
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Speaker(s):
Cynthia D Harris
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Rappers + Researchers + Realities will discuss unconscious bias as it relates to understanding humans in an evolving qualitative research landscape. Leveraging often-misunderstood rap culture, this discussion will show how rappers and qualitative researchers use a surprisingly similar approach in connecting authentically with their respective audiences.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Speaker(s):
Oana Popa Rengle
Duration:
1 hour, 3 minutes
Format:
Audio and Video
Short Description:
Tips & tricks on how to create dedicated board games for qualitative research. While this theme is not new for qualitative research, attendees will learn how to transform research into a boardgame from beginning to end, by starting from gaming principles and theory, from the psychology of board games, and getting inspired by the most popular board games out there.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Bundle:
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Categories:
Consulting |  Project Management
Speaker(s):
Susan Saurage-Altenloh, PhD
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters, and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Bundle:
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Speaker(s):
Holly O'Neill
Duration:
59 Minutes
Format:
Audio and Video
Short Description:
Like it or not, we’ve entered a new era in marketing research. Client values and perspectives are evolving. New technologies are constantly emerging. And, this pace of change is only likely to accelerate. Over the past three years, I’ve been fortunate to attend six major MR conferences (plus fabulous QRCA events) and present at three of these. I listened to research innovators share their forward-looking wisdom and experiences; and attended thought-provoking educational sessions exploring technology and the future of the greater MR industry – all with an ear to how Qualitative might be impacted. In this fast-moving session, we will review quick highlights of various MR shifts. We’ll cover technology as well as novel and alternative approaches, including artificial intelligence, automated MR platforms, prediction markets, new MR thought paradigms, generational and cultural shifts, breaking Qual rules, fresh twists on Qual study designs, microbrands, and more.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Consulting |  Analysis & Reporting
Speaker(s):
Silvana di Gregorio
Duration:
27 minutes
Format:
Audio and Video
Short Description:
We live an in age of artificial intelligence, where algorithms make suggestions to us and even make decisions that impact us. Evolving technology is giving us unprecedented access to more data sources than ever before and changing the way businesses gather and treat data in research. The presentation will explore these evolving tools and discuss how QRCs can harness these tools to better support our work and get to deeper insights. We will discuss different considerations for qualitative researchers.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Consulting |  Research Design
Speaker(s):
Kendall Nash
Duration:
1 hour
Format:
Audio and Video
Short Description:
It’s been said that the pandemic has not been so much a disruption, but rather an acceleration of things that were already on their way somewhere new. While that may not be completely true of everything, certainly the technology we use, the way we shop, order food, and engage with brands shifted drastically in just a few weeks. To help brands win in this new landscape, we need to recognize the ways in which the marketing funnel has shifted – and the implications of that on who, how, and when we research. Customer Experience (CX) is built around the usefulness, usability, and enjoyment people have engaging with products and brands, yet the playbook has changed significantly in how consumers gauge these three components.
Price:
$0.00 - Non-Member Price

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