Love qualitative research? Looking forward to making it the bread and butter of your career? Unsure if you are doing all you can to guarantee a successful career? Join this Ycast as we discuss tangible ways to ensure career development now and long-term. We will shed more light on the different qualitative research career trajectories available as well as discuss tools needed to get there including setting smart goals, determining priorities, embodying leadership (no matter your role), and building key relationships every day in your work.
As podcasts have grown in popularity in recent years, this engaging form of storytelling and communications presents a huge opportunity for users and practitioners of qualitative research. In this Qcast, we’ll discuss how podcasts are being used to enhance the discovery and collection of insights, as well as facilitate the dissemination of those insights across client companies. We’ll also explore different podcast styles for different types of research opportunities.
The Internet has disrupted the marketing funnel. It’s no longer a straight line – that marketers draw and lead – from brand awareness to purchase. Today it is more of a jigsaw puzzle, with varied touchpoints and messaging that can impact an ultimate purchase. Customer journey maps are shedding light on the real customer path – the behaviors, attitudes, delight and pain points that customers encounter on their way to a product, category or experience – and inspiring a more nuanced marketing and product development path.
We can't teach you everything about quantitative research in 60 minutes but we sure can expose you to a few fundamentals, trends, and tools in a fun, interactive session with the expert of experts, Dr. Annie Pettit, PhD, FMRIA. Join other under 35 year old researchers and students in the next QRCA Ycast program, a webinar series created for and by young pros.
Join 2018 Qually Award winners Lauren McCrae and Nicole Aleong to learn how to pack a punch with your proposals, captivate your clients and win rewarding work. Whether you’ve never written a proposal before or you’re a seasoned rain-maker, you’ll walk away re-inspired with new ideas you can use to spice up any proposal.
User experience (UX) research continues to grow by leaps and bounds. And there’s no big mystery about how to do it; your qualitative research skills not only translate brilliantly to UX research, qualitative researchers in fact bring something to the table that traditional UX researchers don’t. This presentation will explore the basics of UX research, and provide some practical insight and guidance to those who are thinking about adding UX to their résumé or practice.
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures or groups that have been historically marginalized. Whether we’re conscious of them or not, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth.