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Product Type
On Demand

Average Rating:
   17
Faculty:
Maria Virobik |  Tom Rich
Duration:
29:34
Format:
Audio and Video
Original Program Date:
May 17, 2022
Price:
$30.00 - Non-Member Price

Not Found
Product Type
On Demand

Average Rating:
   17
Faculty:
Katja Cahoon
Duration:
45:44
Format:
Audio and Video
Original Program Date:
May 18, 2022
Price:
$30.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Category:
Communication |  Consulting |  Moderating/Facilitation |  Professionalism
Faculty:
Rob Volpe
Duration:
59 Minutes
Format:
Audio and Video
Original Program Date:
Jun 03, 2022
Short Description:
Empathy. We all aspire to be empathetic in our work as researchers and marketers. But how can we work out our empathy muscles like we do our calf muscles? Rob Volpe, CEO & Chief Catalyst of Ignite 360 and long-time QRCA member tells us how in his new book ‘Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time’ and we’re honored to have him share with us his empathy workout gleaned from years of experience as a market researcher.
Price:
$25.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Faculty:
Kristin Luck
Duration:
1 Hour, 11 Minutes
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Without a doubt, the competitive environment of the market research industry is changing rapidly and broadening from an old paradigm of traditional research to a new one that converges with both business intelligence and data analytics providers. Both GfK and Nielsen have sold off their custom research businesses in favor of building out syndicated products and third-party data providers are, in some cases, eliminating the need for primary research entirely. With the rise of automation, chatbots, and AI, many qualitative researchers are scratching their heads and wondering…where’s long-term opportunity?
Price:
$50.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Category:
Communication |  Consulting |  Research Design
Faculty:
Daniel Berkal
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
For those QRCs that work in communications, these people will become your future clients. But the world has rapidly changed. Different tools are available. The age of creative-test focus groups may be over. What are these people looking for in their qualitative research? What kinds of methodologies and approaches are most valuable to them? What are the needs of the modern creative industry? This workshop will be co-led by Ryan Romero, an industry leader who teaches the Texas Creative program and will incorporate several current students who are at the leading edge of advertising in a structured forum to help Quallies meet the needs of Creatives and vice versa. We all have lots to learn from each other.
Price:
$50.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Faculty:
Holly O'Neill
Duration:
59 Minutes
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Like it or not, we’ve entered a new era in marketing research. Client values and perspectives are evolving. New technologies are constantly emerging. And, this pace of change is only likely to accelerate. Over the past three years, I’ve been fortunate to attend six major MR conferences (plus fabulous QRCA events) and present at three of these. I listened to research innovators share their forward-looking wisdom and experiences; and attended thought-provoking educational sessions exploring technology and the future of the greater MR industry – all with an ear to how Qualitative might be impacted. In this fast-moving session, we will review quick highlights of various MR shifts. We’ll cover technology as well as novel and alternative approaches, including artificial intelligence, automated MR platforms, prediction markets, new MR thought paradigms, generational and cultural shifts, breaking Qual rules, fresh twists on Qual study designs, microbrands, and more.
Price:
$50.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Faculty:
Marianne Carr |  Lauren Holderness
Duration:
52 minutes
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Do you fear the DIY research trend? Whether an independent researcher, part of a research agency, or a corporate research professional, the DIY research trend has likely impacted you. If your livelihood is focused on being hired by businesses to execute research, or you are someone who hires outside partners, access to new DIY technology can make it both easier and harder to execute meaningful qualitative research. So, let’s talk it out. We still all need each other, probably now more than ever. In this session, we will discuss the impact of the DIY research trend on both client-side and independent research professionals. Bringing it to life with real-world stories and advice for making these new relationships work for you. You will see how Doing it Together (DIT) can be actionable, profitable, and rewarding. This session includes research into the trend, case studies, and interactive activities that will help you plan for and embrace your own future.
Price:
$50.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Faculty:
Cynthia D Harris
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Rappers + Researchers + Realities will discuss unconscious bias as it relates to understanding humans in an evolving qualitative research landscape. Leveraging often-misunderstood rap culture, this discussion will show how rappers and qualitative researchers use a surprisingly similar approach in connecting authentically with their respective audiences.
Price:
$50.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Category:
Consulting |  Project Management
Faculty:
Susan Saurage-Altenloh
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters, and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
Price:
$50.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Business Practices |  Project Management
Faculty:
Jonathan Schneider |  Michelle Finzel
Duration:
59 minutes
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
Price:
$50.00 - Non-Member Price

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