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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Consulting |  Moderating/Facilitation |  Analysis & Reporting |  Communication |  Business Practices |  Professionalism
Duration:
1 Hour 21 Minutes
Format:
Audio and Video
Short Description:
Hear from a panel of market researchers who are currently or previously on the client side, some of whom also have current or previous experience as an independent. They'll discuss how things on the client side may be different from what independents expect, surprises they had, how client-side jobs qualitative MR have evolved over time, and what they foresee for the future of qualitative research. There will also be time for observers to ask their own questions.
Price:
$30.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   16
Categories:
Research Design |  Analysis & Reporting
Speaker(s):
Lauren McCluskey |  Kelli Hammock |  Michael D. Lieberman
Duration:
1 hour
Format:
Audio and Video
Short Description:
In this webinar, we’ll discuss trends in the use of algorithms in qualitative recruiting. We’ll look at benefits and limitations of these tools, and key considerations for marketers, recruiters and of course, qualitative researchers.   
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Bundle:
2023 Annual Conference : On-Demand Customizable Bundle | 2023 Annual Conference On-Demand Customizable Bundle Cloned
Categories:
Analysis & Reporting
Speaker(s):
Maria Virobik
Duration:
15 Minutes
Format:
Audio and Video
Short Description:
To ensure that qualitative findings aren't lost (or forgotten) in translation, researchers need to communicate insights in manageable, digestible formats that tell the story without overwhelming the reader or losing them in the details. Understanding how human physiology and psychology influence how information is read, understood and retained will enable researchers to design human-centered reports that will appeal to – not assault – the senses.
Price:
$20.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Bundle:
test bundle
Categories:
Research Design |  Analysis & Reporting
Speaker(s):
Kristine Remer, CCXP
Duration:
50 minutes
Format:
Audio and Video
Short Description:
Usability testing makes up a tiny fraction of the UX research discipline. More often, UX researchers use techniques such as wizard of oz, contextual inquiries, and Kano analysis to ensure companies solve the right customer problems. Learn about the different types of UX research, when to apply them, and ways to communicate and design actionable insights, such as task analyses and empathy maps. If you’d like to a gain a broad understanding of UX research or learn more about the intersection between UX and product management—this session is for you.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Research Design |  Analysis & Reporting |  Project Management
Speaker(s):
Anya Zadrozny
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Video takes your clients on an empathetic and enticing journey inside respondents' struggles, delights, motivations and fears. Incorporating video into your proposals and projects is something every market researcher can do and should consider. Adding video to your research projects does not have to be a headache-filled, time-sucking endeavor.  If done right, it’s bang far outweighs its buck. In this presentation, a professional videographer, editor and documentary filmmaker Anya Zadrozny will detail the things every researcher should consider to identify when and how to create and include video in research projects – from true DIY (just you and things you already own) to a full-scale production (hiring and working with a cameraperson and editor).
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Research Design |  Moderating/Facilitation |  Analysis & Reporting
Speaker(s):
Kelly Heatly |  Jill Matthews
Duration:
58 minutes
Format:
Audio and Video
Short Description:
Insights emerge in the places where humans are making the decision, buying the brand, or experiencing the product or service. By learning in the moment, within the natural purchase or experience environment, you keep your research “real” – so let’s take it to the streets! “Street research” involves gathering insights from consumers at the point of decision, purchase, consumption, and/or experience. By recruiting consumers ahead of time or via intercepts, and by using smart methods and technology to capture insights in the moment, you will gain rich insights on the street. Resilience required! The ultimate benefit: insightful, efficient, and agile research. In this session, we will discuss effective applications for place-based research and best practices for successful execution, including low- and high-tech tools for on-site data collection and analysis/reporting.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Research Design |  Moderating/Facilitation |  Analysis & Reporting
Speaker(s):
Sara Dougherty |  Jennifer Cuthill
Duration:
55 minutes
Format:
Audio and Video
Short Description:
Curious to learn how you can use digital ethnographies to gain rich insights? Then this session is for you! Jennifer and Sara will share all the practical tips and tricks they have learned over years of conducting digital ethnographies. You will leave the session with the knowledge you need to run a successful digital ethnography study … and you will have another methodology to include as part of your research toolkit!
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Communication
Speaker(s):
Paitra Russell |  Mary Sorber |  Joeffrey Trimmingham
Duration:
1 Hour
Format:
Audio and Video
Short Description:
With all the focus on big data and analytics, we know that decision makers need qualitative now more than ever to find meaning within their metrics. But qualitative is increasingly challenged in a research world dominated by large data sets and continuing DIY trends. In this presentation, cultural anthropologist Paitra Russell, UX researcher Mary Sorber, and design strategist Joeffrey Trimmingham explore approaches that qualitative researchers can use to speak to the issue of quality. This includes effective strategies for communicating trustworthiness and generating output that you and your clients can defend. We will also cover ways to address quality from the beginning to the end of the engagement. We will draw on our own experiences and primary research with quallies and clients to deliver a view of what it takes to get qualitative to the point where trustworthiness is not questioned.
Price:
$30.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   9
Categories:
Research Design |  Analysis & Reporting
Speaker(s):
Rebecca Nash |  Colleen Welsh-Allen |  Kathleen Beusterien
Duration:
48 Minutes
Format:
Audio and Video
Short Description:
Qualitative research is critical in understanding the impact of disease and supporting new health interventions. Cerner Enviza, an Oracle company, will share the background on real world evidence, the growing importance of qualitative inquiry, and the unique role of coding in generating the evidence that matters and to bring the patient voice to advance health care.
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Bundle:
2023 Annual Conference : On-Demand Customizable Bundle | 2023 Annual Conference On-Demand Customizable Bundle Cloned
Categories:
Analysis & Reporting
Speaker(s):
Gloria Watson
Duration:
15 Minutes
Format:
Audio and Video
Short Description:
Somebody-Wanted-But-So (SWBS) is a primary school communications tool that has been adapted as a research reporting framework. It was built with simplicity in mind (for children), I have retained its core simplicity to facilitate versatility and to share with you that all researchers have the ability to use it to tell the data’s story.
Price:
$20.00 - Non-Member Price

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Product Type
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