11 - Peak Moments in Memory Are the New Brand Battleground
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12 - You Say To-may-toe & I Say To-mah-toe: Is it Just a Matter of How You Say it, or Is it the Words That You Use?
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13 - Going Rogue: When Traditional Focus Group Structures Don’t Work for Vulnerable Markets
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14 - Self-Care Tips for Crazed Quals
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15 - Interviewing Techniques from Outside the Qual World
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16 - Researcher Risk, Well-Being, and Emotional Safety in the Field
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17 - Demystifying LinkedIn For Business Development
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18 - A Positive Attitude in a Negative World
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19 - Clarifying the Lexicon of UX and Market Research
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20 - Heroes or Villains: How Brands Can Navigate Today’s Climate of Heightened Moral Judgment
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