Skip to main content

Speaker-Comp


Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   3
Category:
Communication |  Consulting
Duration:
30 Minutes
Format:
Audio and Video
Short Description:
Are UX and MR two professions divided by different languages, or could we speak the same language just with a different accent!? UX/MRX are in flux. Historically independent silos are converging. Collaboration has never been more important yet sometimes it seems as if we don’t speak the same language, at least well enough to fully understand one another. Some a-ha moments underscored the need for a shared vocabulary. We led people to participate in a global, grassroots effort to begin a codified language. The result is the beginning of the UXR Lexicon: a living, certified dictionary of Research, Design and Marketing terms for everyone. The collaboration also inspired a friendship across professional lines. As we debated and discussed terms, we continually asked ourselves “do we speak a different language, have a slightly different interpretation of the same words or just have a different accent?”
Base Price:
$25.00
Price with Discount:
$0.00

Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   0
Category:
Consulting |  Research Design
Duration:
26 Minutes
Format:
Audio and Video
Short Description:
The most successful brands connect with consumers beyond customer experience and product performance — by taking action on issues relevant to their values. And our relationships with brands is increasingly affected by these personal values, especially among the younger generations. In this session, we showcase the groundbreaking work we did in Brazil leveraging AI to investigate what Brazilians expect from brands in terms of social action, and which social issues have the most positive potential impact across different categories. This session will be an opportunity to discuss the role of brands on social issues and how to apply new technology-powered approaches. Come learn how a similar approach could help you advise clients on how to strengthen their customer relationships!
Base Price:
$25.00
Price with Discount:
$0.00

Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   3
Category:
Consulting |  Research Design
Duration:
30 Minutes
Format:
Audio and Video
Short Description:
Due to cognitive biases, a frictionless user experience might have less impact on brand perceptions than we want to admit. The teachings of Nobel prize winner and founder of behavioral economics, Daniel Kahneman, tell us that designing for brand memories is very different than designing for user experience. This talk is about how to be delightfully indelible even with the ever-present risk of being frictionlessly forgettable. See how Microsoft tested these assumptions with telemetry and data science, showing that there is a 14X greater ROI for creating peak moments than eliminating pit moments from brand memories.
Base Price:
$25.00
Price with Discount:
$0.00

Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Business Practices
Duration:
44 Minutes
Format:
Audio and Video
Short Description:
Business development may be more important now than ever. Are you ready to shake up your mind a bit and challenge your thinking? Our Tuesday Featured Speaker, Justin Breen, will do just that! Come learn some of the tools and patterns of thinking that are consistent with those of the world’s most successful entrepreneurs, and that this visionary used to take his business from his mind to the globe.
Base Price:
$25.00
Price with Discount:
$0.00

Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Communication |  Consulting
Duration:
42 Minutes
Format:
Audio and Video
Short Description:
The Chinese word for crisis is composed of two characters — 危机 — one signifying ‘danger’ and one signifying ‘opportunity.’ We have begun to see this duality play out in the way that brands are being judged, and their reputations and images changed, by how they have been behaving and communicating not just in response to the pandemic, but also in response to the recent wave of protests for racial justice. Insights from our newly launched WhatsApp Community of consumers and small business owners, show that people are displaying a heightened sensitivity to how ‘corporate America’ is behaving and which ‘side’ companies are on – with a new landscape of heroes and villains emerging. Understanding how people are assessing brands in this climate of heightened moral judgement could give companies a crucial advantage in terms of driving their responses and framing their messaging.
Base Price:
$25.00
Price with Discount:
$0.00

Product Type
On Demand

Total Credits: 1.0 Advance Credits

Average Rating:
   2
Duration:
46 Minutes
Format:
Audio and Video
Short Description:
Jugaad is an innovation mindset and also a way of problem-solving in daily life in India. It loosely translates to ‘Hack’ in English, but in India, for everything that may seem difficult to do, you will very commonly hear someone say ‘Let’s find a Jugaad’ - a creative way around the system. Jugaad solutions are born out of constraints in resources and through resilience, and are therefore, very creative in their approach and design. While Jugaad has been criticised for its limitations with scalability, company leaders and innovators have sought to make it a part of the formal innovation process to capture its essence of resilience, creativity and fast problem-solving. Through our talk, we want to highlight Jugaad as a fresh approach for a resource-constrained future that will require us to live a minimal, carbon-neutral lifestyle.
Base Price:
$25.00
Price with Discount:
$0.00

Product Type
On Demand

Total Credits: 1.0 Advance Credits

Average Rating:
   7
Category:
Analysis & Reporting |  Moderating/Facilitation
Duration:
43 Minutes
Format:
Audio and Video
Short Description:
In research, we can feel caught in the tension between achieving research objectives we have been tasked with, while also staying present with respondents and listening in the moment. We are charged with taking in what those we are interviewing have to say, without jumping ahead to premature conclusions or assumptions. It can become a balance of driving to an objective or conclusion, while also allowing the information to come to us authentically. Taking time to discover new ways of thinking about how we can best prepare for this important role of listening and receiving data from a neutral mindset can lead to more clarity in our analysis.
Base Price:
$25.00
Price with Discount:
$0.00

Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Category:
Consulting |  Professionalism
Duration:
45 Minutes
Format:
Audio and Video
Short Description:
Using a powerful blend of self-reflection, dialogue, and somatic exercises, you will begin the journey of unpacking your unique inheritance: the ancestry, culture, beliefs, values, stories and identities that make you who you are. You will leave with not only a deeper understanding of yourself, but also practical tools to approach conversations about diversity, inclusion and identity at work and begin to build trust and a culture of belonging within any group.
Base Price:
$25.00
Price with Discount:
$0.00

Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   2
Category:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Duration:
26 Minutes
Format:
Audio and Video
Short Description:
Most market researchers play an important role in one or two phases of the innovation process, but they rarely get to experience all phases. This session will feature a case study highlighting how our team implemented the complete Human-Centered Design (HCD) process – virtually. We harnessed HCD methodologies and digital tools to collaborate online and interview a range of experts and consumers, all with no budget. By leveraging tools such as MURAL, Slack, Google Forms, Zoom, and Otter.ai we successfully conducted research, synthesized learnings, brainstormed ideas, developed solutions, and identified potential partners for implementation. You’ll see how a team of four women with varied experience used diversity of thought to approach the important issue of harassment and discrimination in a new way.
Base Price:
$25.00
Price with Discount:
$0.00

Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   2
Category:
Moderating/Facilitation
Duration:
25 Minutes
Format:
Audio and Video
Short Description:
A creative, safe, focused space.  What are we describing here? A successful focus group  environment-- and also a mind that has become quiet and powerful through meditation. When we engage in meditation, we bring ourselves to a place of clarity and calm. This is precisely the mind we need to employ in order to authentically connect with our respondents. Through practicing meditation, we are primed to listen in new ways. We open ourselves up to be able to slip into the shoes of others, to develop empathy and understanding – and appreciation – of where others are coming from. An open-hearted mind engenders trust, which leads to better focus groups and better client relationships.
Base Price:
$25.00
Price with Discount:
$0.00

Please wait ...

Back to Top