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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   12
Categories:
Consulting |  Communication
Speaker(s):
Pam Goldfarb Liss |  Hannah Kaplan
Duration:
1 hour
Format:
Audio and Video
Short Description:
With the ever-changing and evolving world of Gen Z and gender, come learn how we can create comfortable spaces for qualitative research where all participants feel welcome and heard.  
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   10
Categories:
Analysis & Reporting
Speaker(s):
Michele Ronsen
Duration:
52 Minutes
Format:
Audio and Video
Short Description:
As researchers strive to get insights faster, how we capture data from respondents can make analyzing that data easier or more time-consuming. In this interactive session, we’ll discuss note-taking strategies and frameworks that help researchers collect and analyze qualitative data more efficiently.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Communication
Speaker(s):
Cory Davison
Duration:
58 minutes
Format:
Audio and Video
Short Description:
How do you connect the qualitative findings with the decision-makers, to further drive action? One of the biggest challenges for qualitative researchers is to deliver insights to the different audiences and promote a common understanding of who the humans are providing input in the research. In this session, you will learn techniques to help you connect decision-makers with the customer’s real stories and to further act on the feedback that will improve their business outcomes. Connecting the humans behind the data is about the dual role of the qualitative researcher; on the one hand, it’s about humanizing data to help decision-makers understand the customer stories. On the other hand, it’s about connecting with the decision-makers who are interpreting the research from their own perspectives. This session will present real case studies on how to use customer journey mapping techniques in your qualitative practices to help decision-makers relate to the human behind the data.
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   16
Categories:
Research Design |  Analysis & Reporting
Speaker(s):
Lauren McCluskey |  Kelli Hammock |  Michael D. Lieberman
Duration:
1 hour
Format:
Audio and Video
Short Description:
In this webinar, we’ll discuss trends in the use of algorithms in qualitative recruiting. We’ll look at benefits and limitations of these tools, and key considerations for marketers, recruiters and of course, qualitative researchers.   
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Average Rating:
   3
Categories:
Moderating/Facilitation |  Communication |  Professionalism
Speaker(s):
Jim Berling
Duration:
2 Minutes
Format:
Audio and Video
Short Description:
Questioning skills drive the success of great moderators. By asking open-ended questions a skilled moderator can elicit a deeper understanding of the participant's thoughts, feelings, beliefs, and behaviors. In this video, the 5 “W’s” are discussed as good starting points for asking open-ended questions.
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Average Rating:
   1
Categories:
Moderating/Facilitation |  Communication |  Professionalism
Speaker(s):
Jim Berling
Duration:
2 Minutes
Format:
Audio and Video
Short Description:
Moderators who excel at asking targeted probing questions, will be able to uncover a deeper level of insights than their peers. There are many types of probing questions. In this video, clarification, elaboration, comparison, and hypothetical questions will be discussed, which will help build the foundation for asking probing questions.
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Average Rating:
   2
Categories:
Moderating/Facilitation |  Communication |  Professionalism
Speaker(s):
Jim Berling
Duration:
3 Minutes
Format:
Audio and Video
Short Description:
In video #4 we will cover how skilled moderators build rapport during interviews and focus groups. When participants feel safe, and listened to, they drop their barriers, and the truth comes out. Did you ever wonder why you share more with some people than others? Great moderators turn interviews into conversations that open the door for learning and valuable insights.
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Average Rating:
   9
Categories:
Research Design |  Moderating/Facilitation |  Professionalism
Speaker(s):
Jim Berling
Duration:
2 Minutes
Format:
Audio and Video
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Communication |  Professionalism
Speaker(s):
Jim Berling
Duration:
2 Minutes
Format:
Audio and Video
Short Description:
During qualitative interviews, moderators create their own unique introductions that help them start building a connection with their respondents. Those first few minutes set the tone for the entire interview or focus group and are great guidelines for how you want people to engage during the qualitative interview. The video that follows helps provide a few tips to consider for creating your own introduction that matches your style and goals.
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Average Rating:
   9
Categories:
Moderating/Facilitation |  Communication |  Professionalism
Speaker(s):
Jim Berling
Duration:
3 Minutes
Format:
Audio and Video
Short Description:
The second video in the Qualitative Perspectives series reviews how to choose the format and size for your qualitative interviews.
Price:
$0.00 - Non-Member Price

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