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Webinar

Total Credits: 1.5 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation
Speaker(s):
Marta Villanueva
Duration:
1 Hour 30 Minutes
Short Description:
As one of the only market research veterans with a master’s in creative studies, Marta publishes and speaks in various industry organizations about how creative techniques can empower respondents to be creative, leading to breakthrough innovation strategies. Asynchronous virtual co-creation can strip away many of the empowering elements of collaboration. Maintaining control and ensuring consumers deliver on ideas is no small feat. So, does all of this bode poorly for asynchronous collaboration with consumers? It does not have to! You can still reach masterful solutions through asynchronous virtual co-creation by adjusting your approach
Price:
$50.00 - Non-Member Price
Date:

Fri, Apr 12, 2024 - 12:00pm to 01:30pm EDT


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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Research Design |  Analysis & Reporting |  Business Practices |  Professionalism
Speaker(s):
Isabel Aneyba |  Pepper Miller
Duration:
1 hour
Short Description:
How can businesses gain a competitive edge with Black and Latino consumers?  Achieving maximum brand growth requires actively cultivating connections within the Black and Latino consumer markets. Their evolving culture and influence positively shape America’s landscape and contribute to brand revenue. This session will explore how understanding and respecting the cultural nuances of Black American and Latino consumers can amplify the impact of a brand’s marketing. We’ll also discuss how marketers and researchers can culturally connect with Black and Latino participants via recruiting, research tools and interviewing.   
Price:
$25.00 - Non-Member Price
Date:

Not Found
Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation
Speaker(s):
Gina Young
Duration:
1 Hour
Short Description:
Please join us for an information session regarding interviewing techniques conducted by Gina Young. Gina has 30+ years of investigative experience, is a retired FBI agent and currently owns/operates her own investigative firm. Whether you're a seasoned interviewer or new to interviewing, this session is geared towards helping you either enhance your skills or help build some new strategies or best practices to improve your interviewing abilities.
Price:
$10.00 - Non-Member Price
Date:

Fri, Apr 05, 2024 - 11:30am to 12:30pm CDT


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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Professionalism
Speaker(s):
Ethan Marcotte
Duration:
1 Hour
Short Description:
Something new is happening in tech. At companies from Kickstarter to Google, workers have formed unions. And you should, too. But what are unions? And why do they matter? In this session, we’ll answer these questions, and briefly cover the process for forming a union of your very own. Because you—yes, you—deserve a tech union. 
Date:

Tue, May 07, 2024 - 11:00am to 12:00pm CDT


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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Professionalism
Speaker(s):
Steve Portigal
Duration:
1 Hour
Short Description:
Over the past 25 years, Steve Portigal has seen tremendous growth in user research as a community of practice, as an industry, and as a career. Steve will look at some of the changes that he’s experienced and observed—positive, negative, or otherwise. He’ll share some of the potentially overlooked opportunities to advance our field, issues that demand our limited attention and concern. He’ll also share his perspective on the directions we can drive towards. 30-40 minute talk, 20 minutes open discussion/Q&A
Price:
$0.00 - Non-Member Price
Date:

Tue, Jun 04, 2024 - 11:00am to 12:00pm CDT


Not Found
Webinar

Total Credits: 1.5 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation
Speaker(s):
Ian Long
Duration:
1 Hour 30 Minutes
Short Description:
The Blob Tree is a frequently used projective exercise in qualitative research. This is a great opportunity to learn all about using Blobs directly from the creator!
Price:
$50.00 - Non-Member Price
Date:

Fri, May 10, 2024 - 11:30am to 01:00pm EDT


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