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Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Category:
Analysis & Reporting |  Communication
Speaker(s):
Cory Davison
Duration:
58 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
How do you connect the qualitative findings with the decision-makers, to further drive action? One of the biggest challenges for qualitative researchers is to deliver insights to the different audiences and promote a common understanding of who the humans are providing input in the research. In this session, you will learn techniques to help you connect decision-makers with the customer’s real stories and to further act on the feedback that will improve their business outcomes. Connecting the humans behind the data is about the dual role of the qualitative researcher; on the one hand, it’s about humanizing data to help decision-makers understand the customer stories. On the other hand, it’s about connecting with the decision-makers who are interpreting the research from their own perspectives. This session will present real case studies on how to use customer journey mapping techniques in your qualitative practices to help decision-makers relate to the human behind the data.
Price:
$0.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Category:
Consulting |  Project Management
Speaker(s):
Susan Saurage-Altenloh, PhD
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters, and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
Price:
$0.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Category:
Business Practices |  Consulting
Speaker(s):
Randi Stillman |  Rick Weitzer
Duration:
56 Minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
If “the most human company wins” in our chaotic, competitive marketplace (as Mark Schaefer wrote in Marketing Rebellion), qualitative researchers are well-positioned to help. Whether or not we have a seat at our ideal client’s table, we dwell at the intersection of marketing, strategy, and humanity. Our value is rooted in the connections we form with both our clients and respondents to reveal real-world insights about the human experience. QRCs are wrestling with new realities – such as global business uncertainty, fragmentation in the “insights” space, and in-house DIY research – mostly shaped by the disruption of technology, which makes the job of humanizing business decisions very challenging. These new realities have far-reaching implications for us, demanding that we proactively adapt and create new opportunities and avenues to deliver value to businesses and organizations.
Price:
$0.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Consulting |  Research Design
Speaker(s):
Kendall Nash
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Jul 30, 2020
Short Description:
It’s been said that the pandemic has not been so much a disruption, but rather an acceleration of things that were already on their way somewhere new. While that may not be completely true of everything, certainly the technology we use, the way we shop, order food, and engage with brands shifted drastically in just a few weeks. To help brands win in this new landscape, we need to recognize the ways in which the marketing funnel has shifted – and the implications of that on who, how, and when we research. Customer Experience (CX) is built around the usefulness, usability, and enjoyment people have engaging with products and brands, yet the playbook has changed significantly in how consumers gauge these three components.
Price:
$0.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Speaker(s):
Betty Adamou |  Meghan Lazier, MA
Duration:
1 hour, 41 Minutes
Format:
Audio and Video
Original Program Date:
Aug 13, 2020
Short Description:
Join other students and young professionals to learn how games and gamification can drive high levels of engagement in market research studies and with brands. When you leave this session, not only could you be Dungeon or Animal Crossing Master, you’ll understand the science behind why games are so engaging and what successful game-based research looks like. You’ll also get to know why so many industries from retail to non-profits are employing gamification to make non-fun experiences, well, fun.
Price:
$0.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Analysis & Reporting |  Communication |  Moderating/Facilitation |  Research Design
Speaker(s):
Isabel Aneyba
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Oct 08, 2020
Short Description:
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures or groups that have been historically marginalized. Whether we’re conscious of them or not, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth.
Price:
$0.00 - Non-Member Price

Not Found
Product Type
On Demand

Average Rating:
   2
Speaker(s):
LaiYee Ho |  Kristi Jackson, Ph.D.
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Oct 28, 2020
Short Description:
What’s a Ycast you ask? It is a webinar series created for students and young pros, by QRCA young pro members. Discover recordings of previous Ycasts at https://www.qrca.org/Ycast.
Price:
$0.00 - Non-Member Price

Not Found
Product Type
On Demand

Average Rating:
Not yet rated
Duration:
12 Minutes
Format:
Audio and Video
Original Program Date:
May 20, 2021
Short Description:
Following up on the informative Virtual Vendor Series that QRCA hosted early in the pandemic, we are hosting quarterly Virtual Solutions Partner Events to give you the latest and greatest tools and information.
Price:
$0.00 - Non-Member Price

Not Found
Product Type
On Demand

Average Rating:
Not yet rated
Duration:
14 Minutes
Format:
Audio and Video
Original Program Date:
May 20, 2021
Short Description:
Following up on the informative Virtual Vendor Series that QRCA hosted early in the pandemic, we are hosting quarterly Virtual Solutions Partner Events to give you the latest and greatest tools and information.
Price:
$0.00 - Non-Member Price

Not Found
Product Type
On Demand

Average Rating:
Not yet rated
Duration:
15 Minutes
Format:
Audio and Video
Original Program Date:
May 20, 2021
Short Description:
Following up on the informative Virtual Vendor Series that QRCA hosted early in the pandemic, we are hosting quarterly Virtual Solutions Partner Events to give you the latest and greatest tools and information.
Price:
$0.00 - Non-Member Price

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